Marketing Coordinator – Engineering Administration – 1026217-6689

This job was posted by https://illinoisjoblink.illinois.gov : For more
information, please see:
https://illinoisjoblink.illinois.gov/jobs/12200203 Marketing
Coordinator – Engineering Administration

Office of Marketing & Communications

The Office of Marketing & Communications in The Grainger College of
Engineering seeks applicants for a Marketing Coordinator position. This
position is responsible for codeveloping, implementing and measuring
strategic marketing plans for various Grainger College of Engineering
academic departments. This position serves as a partner and liaison
between the OMC and assigned units, and plays an integral role in
connecting activity to impact by optimizing the coordination and
production of marketing activities and initiatives for departments and
units; producing marketing campaigns and content; managing marketing
channels; coordinating and conducting market research; regularly
delivering performance data reports to inform strategic direction; and
providing quality assurance for marketing materials.

Duties & Responsibilities

Marketing Coordination:

Take ownership of academic department marketing campaigns and projects
and ensure they are executed within deadlines and budgets. Monitor
project progress, identify potential issues and proactively communicate
updates to key stakeholders.

Create timely and relevant content and manage department mass marketing
channels, including departmental websites, intranet, emails,
e-newsletters, social media platforms, print publications, digital
advertising and promotional materials.

Work within OMC project management software (Asana) and system,
maintaining accountability for projects and tasks.

Work closely with OMC internal cross-functional teams, such as
communications, creative, digital and web, to ensure seamless
coordination and alignment of marketing initiatives. Foster strong
working relationships and promote effective communication across teams.

Maintain a pulse on marketing industry trends, best practices and
emerging technologies. Share insights and recommendations to enhance
marketing strategies and tactics.

Provide quality assurance on marketing materials produced for academic
departments and the college.

Strategy and Planning:

Serve as a marketing strategic partner/liaison to foster strong
relationships between departments/units and the OMC, maintain open lines
of communication, identify opportunities for collaboration, coordinate
and execute marketing efforts, and derive maximum benefit from
partnerships to expand department and college goals and strategic plans.

Assist with annual marketing planning and priority setting for academic
departments in concert with the department and OMC leadership.

Lead the coordination and execution of various academic department
marketing campaigns, particularly campaigns centered around department
recruitment, affinity, reputation and advancement, and in alignment with
Grainger Engineering and the University of Illinois brand and marketing
strategies and guidelines.

Tracking and Reporting:

Assist in developing success metrics, organize channel performance data,
and provide monthly reports on all digital media channels (including
websites, emails, social and paid media platforms) to the college and
collaborating departments.

Coordinate and manage data dashboards for college and collaborating
departments.

Coordinate marketing campaigns and activities to ensure activity
correlation to impact through appropriate digital tracking and regular
reporting.

Other:

Assume additional duties related to communications to further the
mission of Grainger Engineering.

If needed, hire, train and supervise student interns to assist with
communications priorities as required.

Other duties as assigned.

Specialty Factors

Bachelors degree in marketing, business administration,
communications, public relatio s or a closely related field.

Two (2) years of professional work experience in marketing, public
relations, communications, brand management, or a related professional
area.

Preferred Qualifications

Four or more years of demonstrated marketing experience.

Demonstrated experience with the development and implementation of
marketing and promotional materials.

Demonstrated experience organizing, interpreting and reporting
performance analytics data for digital media platforms.

Knowledge, Skills and Abilities

Mastery of grammar, punctuation, and spelling; a high-degree of
attention to detail; and error-free clear, effective language. Working
knowledge of the AP Style Guide.

Detail oriented, excellent organizational skills, strong verbal, and
written communication skills.

Ability to confidently engage with faculty and staff across
organizational tiers frequently and regularly.

Ability to work independently and exercise good judgement.

Ability to translate complex ideas into language understandable by a
wide audience.

Ability to analyze and derive insight from data to inform decisions.

Ability to work co