Brand Marketing Director

Brand Marketing Director
req41016
Employment Type: Regular
Location: HORSHAM,PA
Have you ever enjoyed Arnold, Brownberry or Oroweat
bread? A Thomas English muffin or bagel? Or perhaps snacked on a Sara Lee,
Entenmanns or Marinela cake or donut? If the answer is yes, then you know
Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers,
offices and on sales routes work to ensure our consumers have the freshest
products at every meal. In addition to competitive pay and benefits, we provide
a safe and inclusive work environment that appreciates diversity, promotes
development and allows our associates to be their authentic selves.

Description:

Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range:$142,000.00 – $198,800.00
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
#LI-VB1
Position Summary:

We are seeking a dynamic leader to join our Marketing Team. The Director, Brand Marketing leads our internal brand marketing team in developing and delivering against annual brand plans – from innovation through activation in market. This individual will work closely with our leadership team and define strategies for core growth and innovation. The ideal candidate is a solutions-oriented, forward-thinking innovator who has experience leading brands, categories, and marketing teams.
The Director of Marketing for Bakehouse will lead the marketing plan development and execution of BBUs portfolio of Bakehouse brands, including: Bays English Muffins, Lenders Bagels, Goldminer Sourdough, The Cheesecake Factory Brown Bread, and Emmys Organics. The candidate will create the strategies for the brands, position and market the brands, create an innovation pipeline for the brands, and manage activation in market. The candidate must provide project management, strategic planning, and implementation support for these key initiatives including providing analytical support, consulting and cross-functional implementation leadership.
This position reports to the Senior Director of Marketing and has three direct reports.

About Bakehouse
At Bakehouse, we bake, move, market, and sell products for retail and away from home. Our dynamic portfolio of innovative baked goods and beloved brands reaches the hands of consumers everywhere – from the in-store bakery, to the dairy case and organic aisle, to away-from-home.
This leadership role supports marketing for the Bakehouse division – a growing and dynamic portfolio of beloved brands. Our reach extends from the in-store bakery with brands including St. Pierre Brioche, The Cheesecake Factory At Home, Goldminer Sourdough, and Wholesome Harvest, to the Dairy Case – with beloved Bays English Muffins and Lenders Bagels, and into the organic aisle with Emmys Organics.

Key Job Responsibilities:
Lead marketing strategic planning, coordination and execution.

Manage product portfolio and proactively identify key levers to positively impact P&L. Adjust strategy as necessary in order to achieve revenue, volume, and margin targets.

Development and management of advertising and promotion plan and budget.

Oversee development of insight-driven innovation pipeline for branded portfolio – managing from concept through launch in market.

Oversee internal resources and external agencies tasked with creating effective content and campaigns.

Provide leadership, direction and mentoring to the marketing team.

Work in close partnership with the Business Development and sales team to identify market gaps and growth opportunities, supporting development of collateral for sell stories.

Develop exceptional cross functional relationships to ensure overall commitment to portfolio.

Available for travel (20%)

Position Requirements:

Key Behavioral Competencies:
Team leader: Strong team leadership, experience m naging and developing people

Consumer mindset: the ability to deeply understand trends and consumer insights to craft impactful brand strategies – from innovation through activation.
Connected to culture and best-in-class marketing examples – eager to bring fresh thinking to brand plans.

Entrepreneurial mindset:The candidate will be extremely flexible in a fast-paced, ever-changing environment, has the confidence to build strong relationships with stakeholders, and collaborates effectively in a cross-functional team setting.

Collaborative:The candidate will collaborate to find solutions to challenges while finding new growth opportunities with multiple stakeholders internally, cross-functionally, and externally with agencies and vendors.

Data Driven:The candidate will have strong analytical skills and the ability to manipulate data and develop findings from multiple sources.

Strong Communicator: The candidate will have strong communication skills to share, update and present information in a clear and concise manner.

Organized: Possesses strong Project Management skills and can juggle multiple projects.

Strategic mindset: the ability to translate strategy into action; Strong problem solving and strategic thinking skills to consistently drive operational efficiencies.

Education and Work History:

Bachelors level degree, preferably in business or marketing. Required, MBA preferred.

10 years marketing/category management, Consumer Packaged Goods experience preferred

Excellent organizational and communication (written and oral) skills.

Strong computer skills – MS Office, Excel, PowerPoint

Experience driving insights from syndicated data (IRI, AC Nielsen, etc.) and primary/secondary research

Combined Foodservice & retail experience a plus.
The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.
Bimbo Bakeries USA is an equal opportunity employer with a
policy that provides equal employment opportunity for applicants and employees
regardless of race, color, religion, sex (including pregnancy, sexual
orientation, or gender identity), national origin, age, disability, genetic
information, marital status, veteran status, any other classification protected
by law.