Online Marketing Manager

Job Title:
Online Marketing Manager
Req ID:
41990
Job Category:
Marketing/Communications
Mentor, OH, US, 44060
Description:
At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.
Position Summary
As the Online Marketing Manager at STERIS, youll be the driving force behind our global eCommerce strategy. Your mission? To captivate and convert customers through innovative digital channels. From SEO to SEM and email marketing, youll orchestrate campaigns that resonate with our audience, ensuring exceptional online experiences. Collaborating closely with our talented IT and merchandising teams, youll elevate key performance metrics and create a seamless journey for our valued customers in the Healthcare and Life Sciences sectors.
Duties
Online Marketing – 50%
Owns the eCommerce marketing strategy, planning, and execution of business objectives in support of the Healthcare and Life Sciences business growth strategy
Works with stakeholders to develop online marketing strategies and campaigns for downstream marketing initiatives
Manages site content for all eCommerce-enabled products, including category pages, product detail pages, marketing ad spots
Manages the strategy, execution, vendor relationships, and budget for the eCommerce search engine marketing program, including both Organic Search and Paid Search acquisition channels
Develop and implement SEM strategies to support marketing plans and campaigns
Establishes benchmark metrics and performance targets for organic search and paid search and routinely documents best practices
Tracks return on investment from marketing initiatives through the organic search and paid search acquisition channels and makes recommendations for future improvements
Regularly reports metrics and recommendations to business partners and product marketing teams
Stays current with eCommerce and online marketing trends and makes strategic recommendations for new marketing initiatives
Online Optimization and User Experience – 30%
Champions the online Customer experience for eCommerce – for data collection and analysis from quantitative and qualitative inputs and uses data inputs to prioritize optimization recommendations to influence user experience and conversion metrics
Manages the strategy and execution of all conversion optimization projects utilizing Voice of Customer (VOC) feedback, behavioral data, and best practices to scope elements of optimization tests, working with vendors to determine appropriate testing methodology, managing the design and development of variable creatives, obtaining stakeholder signoff, and reporting on testing outcomes
Additional Responsibilities
Brings new knowledge and best practices to the business, maintains professional and technical knowledge, participates in educational opportunities, stays up-to-date on new technologies that can enhance the performance of online channels for the company
Required Experience
Experience: 5 years in digital marketing (a must!)
Education: Bachelors Degree (required)
eCommerce Expertise: 3 years (essential)
SEO Savvy: 3 years (minimum)
Google Guru: Proficient in AdWords, Analytics, Webmaster Tools, and Display Advertising.
Other desirable traits:
HCL eCommerce Experience: A plus!
Email Marketing: Proficient in various systems.
Lead Nurturing: Triggered campaigns.
Vendor Relationships: Managed with finesse.
Copywriting & CRM: Expertise in segmentation, targeting, and list management.
Hospital Setting Familiarity: A bonus.
Tech Skills: Advanced in Microsoft Office and internet-savvy.