Digital Media Specialist

This job was posted by https://www.kansasworks.com : For more
information, please see: https://www.kansasworks.com/jobs/13055037

COWLEY COUNTY JOB DESCRIPTION

DATE: 07-25-2024

JOB TITLE: Digital Media Specialist

DEPARTMENT: Economic Development

REPORTS TO: Economic Development Coordinator

FLSA STATUS: Non-Exempt

PAY GRADE: F

WAGE: $21.85 per hour

Position Summary:

The Digital Media Specialist will be responsible for creating and
curating engaging content

across multiple digital platforms, including the Cowley County website
and social media

channels. The Digital Media Specialist will also help develop strategies
for driving traffic,

increasing engagement, and improving awareness of Cowley County services
and achieving

organizational goals. The Digital Media Specialist reports to Economic
Development and will

work in cooperation with various County departments to coordinate
marketing efforts and

services.

Essential duties and responsibilities:

Ability to develop and implement a comprehensive digital media strategy
to

increase visibility on the website and social media platforms

Create and manage all published content (images, video, written and
audio)

Write compelling copy for website, social media and email outreach

Monitor social media activity and web content across departments to
ensure

anyone using the Cowley Countys online tools is following established
guidelines

and best practice rules

Analyze key metrics and tweak comprehensive strategy as needed

Encourage greater usage of online web applications to improve customer

experience

Collaborate closely with County departments to ensure timely execution
of digital

initiatives

Monitor customer feedback across all channels

Draft monthly Economic Development newsletter

Follow emerging and developing trends in social media content as well as
changes

and developments in current and social media platforms

Performs other related duties as assigned, or as deemed necessary or as
required.

Marginal duties and responsibilities:

Attends training as needed or required.

Position Requirements:

Experience: 2-3 years of experience as a social media/web content
creator or similar

professional position with a portfolio to demonstrate ability to craft
compelling stories and

develop unique content

Education: Bachelors degree in communications related field or
equivalent experience

Required Skills:

Excellent critical thinking, interpersonal, communication,
time-management and

problem-solving skills

Proficiency with Facebook, Twitter, Instagram, and other social media
platforms

Proficiency in Microsoft Office software, including Word and Excel

Experience with creative tools to create visual content, including
Photoshop,

Illustrator and similar design tools

Understanding of social media KPIs (including engagement rate and
interactivity,

profile visits, reach by post type), Google Analytics and SEO techniques

Develop regular reports, leveraging data insights to influence
strategies and

improve outcomes

Familiarity with publishing and web design

Ability to create content across multiple platforms

Ability to coordinate and prioritize multiple tasks in a fast-paced
environment

Detail-oriented, creative, deadline-driven, team player who can adapt
and learn

quickly, particularly to new software and technology

Accountability:

No restrictions on drivers license

Supervision: Employee does not have supervisory responsibilities. This
position will be under

the direct supervision of the Economic Development Coordinator.

Working Conditions: Duties are performed primarily in an office setting.
May need to sit or be

stationary for long periods of time. The noise level in the work
environment is usually quiet to

moderate. All employees are required to perform work safely in
accordance with County safety

procedures.

Physical Requirements: Continuous sitting and typing for extended
periods of time,

occasional standing, stooping, lifting, carrying, reaching, pulling,
driving, walking; frequent

speaking and listening.

Application Instructions:

Applications may be picked up in the County Administrators Office or to
apply on-line,

please visit our website at www.cowleycountyks.gov.

Please e-mail all applications to: adminoffice@cowleycountyks.gov .

You can mail or drop off an application to:

Administrative Services Manager

Mary Read

311 E. 9th

Winfield, KS 67152.

Cowley County is an equal opp