Marketing Portfolio Manager

This job was posted by https://www.kansasworks.com : For more
information, please see: https://www.kansasworks.com/jobs/13056256

Summary: The Marketing Portfolio Manager connects product strategy
to the tactics required to drive success in sales and marketing and to
achieve results. As a marketing lead and product evangelist, this
position plays an integral role in executing growth marketing strategies
that differentiate products in market in alignment with customer needs.
The ideal candidate will have a solid understanding of product strategy,
growth marketing, positioning, and messaging, and have a track record of
strong cross-functional collaboration. The Marketing Portfolio Manager
ensures that the right customers get the accurate message through the
right channels and represents the customers voice in product strategy
discussions and decisions. These tasks are accomplished by performing
the following duties.

Essential Duties and Responsibilities (other duties may be
assigned):

Identifying target customers, their needs, and how products will meet
those needs through surveys, interviews, and product usage

Partnering with and advising Product Management and R&D to define the
product strategy and feature roadmap

Developing Marketings plan for assigned products in conjunction with our
Marketing team, including key activities and budgets to support the
retention of existing customers and the acquisition of new customers

Developing product positioning, value propositions, and key messaging
that resonate with buyer personas for use in product development and
marketing campaigns

Leading the go-to-market plan for new product releases, ensuring that
all customer-facing teams are on message and maximizing each channel

Developing and implementing data-driven life cycle marketing strategies
to drive product growth and retention

– Understanding and supporting our sales channels; training Sales
teammates and developing internal tools and external collateral to
support in customer acquisition and retention

Tracking marketing program performance and optimizing through continuous
testing

Reviewing competitive offerings and driving ongoing differentiation

Working closely with Sales and Marketing leadership to lead
cross-functional initiatives

Applying creative skills and marketing capabilities to assist in the
deployment of campaigns