Business Development Manager

Business Development Manager (Century) Description As a Business
Development Manager, you will play a pivotal role in shaping and
executing customer implementation plans for key accounts, driving brand
awareness, and supporting sales efforts. You will collaborate with sales
teams, customers, and consumers to organize impactful brand training
sessions, design creative consumer engagement activities, and manage key
accounts within your territory. By building strategic relationships and
targeting specific volume and distribution goals, youll act as a key
resource for high-profile accounts and Sales Representatives, ensuring
alignment with brand objectives and market needs. This role requires
deep product knowledge, including brands such as Hennessy, Smirnoff,
Johnnie Walker, Captain Morgan, Ketel One, Bailey?s, Don Julio,
Tanqueray, Crown Royal, Bulleit, Buchanans, and C?roc, to deliver
specialized services and drive growth in the Century Division market.
The ideal candidate will combine a passion for business development with
creativity to enhance brand visibility and customer experiences. Key
Accountabilities: Customer Focus Achieve our volume and profitability
goals for each brand Ensure alignment with Corporate brand strategies
Design and run programs that hit brand key performance indicators (KPIs)
Set and achieve KPIs (Distribution, Ads, Display, Features, etc.) Boost
the number and quality of accepted innovative business proposals Stay on
top of and implement best practices Use market, product, and consumer
data to create brand and volume-building activities Increase accounts
where we are considered a trusted advisor and integrate into the
customer planning process Gain preferred supplier status (right of first
refusal) Deliver on account goals and opportunities Develop tailored
account solutions based on consumer insights (by chain and channel)
Measure and evaluate programs, adapting to changes and needs Align trade
spending with the best opportunities per chain and channel/sub-channel
priority Meet and exceed customer expectations on fundamental business
needs Organizational Focus Learn and apply best practices in key account
management Lead the creation of annual plans for key accounts that align
with brand and customer strategies and support business goals Develop
preferred supplier status by participating in the account planning
process Share market, brand, and consumer trends and best practices both
inside and outside the category and industry Encourage sales teams to
develop account-specific programs based on local consumer insights
Recommend the best brand and volume mix targets for accounts Manage and
allocate spending for each account, including joint spending based on
account priority Oversee account performance and take corrective actions
when needed Participate in strategy sessions and provide feedback on
program execution and effectiveness Ensure Category Management
guidelines are aligned with accounts Set and achieve KPIs (Depletions,
Distribution, Ads, Displays, Features, Menu Placement, Wells, House
Pours, POS, Permanent Signage etc.) Build strong relationships with
buyers for all key accounts Brand Goals Drive sales performance to meet
volume growth targets for Global, National, and Local Brands On Premise
Market Execution: samplings, depletions, accounts sold, menu development
and placement, feature drinks/BTG, well/house pours, POS & permanent
signage. Off Premise Market Execution: samplings, depletions, displays –
primary/secondary, feature ads, cold box placement, POS/permanent Focus
on people development through training and brand ownership Requirements
Knowledge/Skills/Abilities: Experience managing complex customer
relationships Strong sales, negotiation, and influencing skills
Click MORE INFORMATION for full description