Product Marketing Manager, Cardiopulmonary (Remote)
LivaNova, USA Inc.
Join us today and make a difference in peoples lives!
LivaNova is a global medical technology company built on nearly five decades
of experience and a relentless commitment to improving the lives of patients
around the world. Our advanced technologies and breakthrough treatments
provide meaningful solutions for the benefit of patients, healthcare
professionals, and healthcare systems. The company is listed on the NASDAQ
stock exchange under the ticker symbol ” LIVN .” LivaNova is headquartered
in London (UK) with a presence in over 100 countries and a team of more
than 3,000 employees worldwide.
We are seeking a dynamic and experienced Senior Product Marketing Manager to
join our team. The ideal candidate will have a strong background in
development and execution of effective marketing initiatives to drive software
adoption and implementation within the healthcare industry. This is a key
individual who will bring extensive software marketing expertise in a B2B
environment, to transform our Cardiopulmonary product offering in the new
era of digital healthcare.
This role will be pivotal in aligning marketing strategies with regional
tactics, collaborate with the technical implementation specialists for
seamless installations, and ensuring our sales team is equipped with the
knowledge and tools they need to succeed in a competitive market.
This role demands a deep understanding of product marketing for equipment and
software within the healthcare industry.
ESSENTIAL JOB FUNCTIONS:
Product Marketing expertise in hardware and software implementation in the
healthcare industry.
Market Research: Conduct comprehensive market research to identify trends,
customer needs, and competitive landscape; translate insights into execution.
Customer Relationship Management: Develop and maintain relationships with
advocates and key opinion leaders.
Create marketing tactics for software adoption within the healthcare
environment across multiple stakeholders.
Create optimal messaging and a marketing mix for our products with a software
integration aspect.
Be the hub between technical, marketing and sales execution of software.
Strategic Planning: Collaborate with cross-functional partners to influence
the product roadmap based on North American market/customer needs.
Cross-functional Collaboration: Work closely with other product managers,
senior management, technical service, clinical support, and sales teams
to implement strategic initiatives.
Stakeholder Communication: Effectively communicate product strategies,
updates, and priorities to internal stakeholders, executive leadership,
and external partners.
Promotion and Training: Develop content to drive product awareness,
engagement, and sales.
Financial Accountability: Manage budgets effectively for key projects and
ensure achievement of sales and market share goals.
Performance Tracking: Monitor the progress of key initiatives, measure
impact, and optimize strategies as needed.
MINIMUM REQUIREMENTS AND QUALIFICATIONS:
Marketing a SaaS product, ideally within healthcare.
Exceptional written and verbal communication skills; ability to communicate
technical concepts to non-technical stakeholders.
Strong leadership and influencing skills; ability to lead cross-functional
teams towards common goals.
Ability to thrive in a fast-paced environment, manage multiple priorities,
and work independently under pressure.
Familiarity with medical device marketplace and healthcare environment,
ideally with expertise in cardiovascular clinical therapies.
Ability to instruct and coach on product use and clinical applications.
Professional demeanor with strong interpersonal skills.
Ability to meet hospital credentialing requirements.
Ability to travel domestically (~20%) and potentially internationally
as needed.
EDUCATION AND… For full info follow application link.
LivaNova values equalit and celebrates
diversity. We are committed to ensuring
that our recruitment process is
fair, transparent and free from unlawful discrimination.
Our selection process is driven by the key demands/requirements for the
role rather than bias or discrimination on the basis of a candidates sex,