AVP, Analytics – Digital Measurement Analytics

Job Description:

Role Summary/Purpose:

This AVP, Digital Measurement Analytics role will be responsible for designing and developing measurement strategies, collecting, and translating data to deliver on actionable insights for Synchronys digital products and features. The ideal candidate will be hands-on, partnering with agile, technology, and marketing groups to implement digital measurement, and leverage online/offline data, content management tools and 3rd party service providers for deep dive analysis. This role partners cross functionally as well as with analytics leadership, to solve complex problems to enable better strategic decisions, drive customer engagement and deliver digital growth. The selected candidate will act as the POC for the agile train and will deliver by partnering with both onshore and offshore resources.

Our Way of Working

Were proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

Agile Analytics individual contributor building measurement strategies to the digital feature/functions

Support about 3-4 agile teams working on digital platforms and data ingestion

Collaborate with Technology and UX teams to understand feature/platform

Design and develop measurement solutions, leveraging Adobe, GA360 and Analytical logs technologies

Create Analytical requirements or stories, convert business requirements to stories

Partner with agile and DAIT teams to implement analytics data solution

Perform quality checks and provide required sign off

Provide actionable insights to Business and Product team

Partner with Digital analytics product owner, business and platform teams to identify Critical, Primary and Secondary KPIs to measure developing feature

Create 30-, 60- and 90-days actionable insights into the features/functions developed by agile teams

Showcase performance of the developed feature/function, backing the analytics data

Provide recommendations to improve conversation, identifying and reducing frictions in customer paths

Gatekeeper of all digital KPIs related to functions developed and released by supported agile teams

Provide cross functional training around developed KPI and guide PnL teams with digital analysis/analytics

Responsible for data accuracy and integrity, for developed functions

Perform other duties and/or special projects as assigned

Qualifications/Requirements:

Bachelors degree, OR in lieu of degree, high school diploma/GED and 7 years analytics experience in digital, marketing, portfolio management and product development in credit card/consumer businesses

Minimum of 3 years of work experience to include:

2 years of experience working with digital analytics platforms such Adobe Analytics or GA4

1 year of experience with SQL and with SAS, Python or R, as well as working knowledge of Data warehouse concepts

1 year of experience using Tableau

Desired Characteristics:

Eager to learn, ideate and collaborate to bring out best solutions to analytics problems

Hands on, self-motivated professional who can effectively prioritizes multiple analytics projects

Ability to solve business questions through quantitative approaches and translate to business insights

Experience with Big Data environment, Hive tables, Hive SQL

Knowledge around across channel or device attribution, customer experience measurement for POS

Demonstrate ability to manage complexity and multiple assignments with less supervision

Strong understanding in credit card industry, Marketing, financial P&L drivers

Excellent communication skill both verbal and written

Grade/Level: 10

The salary range for this position is 95,000.00 – 160,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

You must be 18 years or older

You must have a high school diploma or equivalent

You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you dont meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, youll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, were building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, youll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group:

Data Analytics