Digital Marketing Manager

ABOUT WHIRLPOOL CORPORATION

Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

The Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand.

This role in summary

The Digital Brand Marketing Manager will lead and accelerate delivery of human-centered brand experiences focused on shoppers of our laundry products across our owned digital channels. This role aims to build and strengthen consumer relationships, improve perception of our brands, increase conversion through the path to purchase stages of the Consumer Decision Journey (CDJ).

Your responsibilities will include

Be the in-house expert in the consumer insights and marketplace trends impacting digital shopper expectations – informed by new and existing sources.

Work in partnership with Direct to Consumer (D2C) Sales & Brand teams to increase meaningful differentiation (e.g. non-price based value props) in order to deliver the best possible shopping experience at our branded websites to new and recurring customers.

Support design and delivery of enhancements to the laundry shopping experience at all stages of the CDJ (i.e. Initial Consideration, Active Evaluation, and Moment of Purchase), ensuring consistent use of Digital Design System (DDS) and adherence to Brand Strategy.

Own and/or support the Shopper-focused Initiatives on the Digital Consumer Experience (CX) Roadmap; Build and refine its backlog and lead the learning plan to close knowledge gaps to inform priorities

Own the digital execution of sales promotions, brand campaigns, new product launch, and Maintenance of Business (MOB) projects for the laundry product categories.

Assess and optimize the effectiveness of Shopper-facing content – providing feedback loops back to Brand Teams and closing content gaps to enhance shopping experience.

Lead the development of current-state and future-state journey maps and other artifacts to drive empathy and consumer/shopper-centricity across teams.

Contribute thought leadership to annual planning (i.e. Brand Planning)

Minimum requirements

Bachelor degree

6 years of experience in digital/brand marketing, agency (digital focus) or digital products

Preferred skills and experiences

Bachelor degree in design, marketing, advertising, communication, business, business management, public relations, or any other related field

Knowledge of Adobe Experience Manager (AEM), Authoring, Figma, Adobe Analytics and Jira

Experience working with and managing external vendor and agency relationships

Experience working with Front/Back end web developers (agile process, product ownership, etc)

Ability to simplify the complex in a way that is compelling for stakeholders

Consumer-centric, insight-led, and naturally curious with a sense for solving problems that others may not realize exist and a desire to push beyond the status quo

Ability to adapt quickly to a changing environment, overcome challenges, and manage multiple priorities and stakeholders

Strong strategic and analytical mindset, excellent critical thinking, sound judgment and effective decision-making ability

Strong interpersonal and communication skills: highly collaborative with ability to build solid working partnerships across functional groups

Self-starter, works with minimal oversight

What we offer

Generous benefits package (https://www.whirlpoolcareers.com/work-with-us-ca-experienced/) , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy – Early Childhood Center (depending upon availability – additional costs required).

Additional information

Whirlpool’s Ways of Working

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply ‘always on’ flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work from anywhere on Friday.

We offer other flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

Flexible Friday – Option to work extra hours Monday through Thursday to finish up work early on Friday.

Two-Week Work from Anywhere – Minimum of one-week increments for a total of two weeks per year.

Sabbatical – Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation

See what its like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.