Director of Digital Marketing

Since 2001, PlanITROI has been providing global reverse logistics , IT Asset Disposition, and Asset Recovery Services for OEMs, retailers, enterprises, education, and SMB organizations, committed to preserving the highest levels of environmental responsibility and data security while changing lives with their retired computing devices. PlanITROI leverages the circular economy to do social good, by turning clients returned, retired, or idle IT devices; laptops, PCs, smartphones, tablets, etc., into re-certified, affordable technology solutions sold directly and through the largest retailers in the world!

PlanITROI is seeking a strategic, hands-on, results-driven, Director of Digital Marketing who is passionate about marketing a purpose-driven, mission. The successful candidate will need to have the experience to hit the ground running, build a team from scratch, and execute the companys digital marketing strategy and its alignment with business goals.

Are you a results-driven and proven digital marketer who can tell our story through the entire client journey ?

The Director of Digital Marketing will be responsible for developing and implementing campaigns , by telling our story through the entire client journey to various stakeholders of B2B Enterprise prospects to increase brand awareness, drive online traffic, and acquire new c lients.

What does success look like for this candidate?

A successful candidate must have experience in the computer hardware & services industry, be project-driven, resourceful, and work at a fast-pace to achieve goals with a demonstrated marketing background that has achieved significant results over a sustained time.

This is a hands-on remote role on EST only!

Responsibilities will include but not be limited to:

Build a team of marketing professionals in your network with your proven success formula (internal, freelance, and agency)

Build a marketing playbook to match our client journey with our sales team

Build our brand around our long and strong history of delivering secure, purpose-driven, life-cycle management and high-quality affordable technology

Build and execute web, email, social strategy, etc. to match brand and client journey

Build within our tech stack (WordPress, Salesforce, Pardot, etc.)

Build original content that matches our story (written, graphic, images, and video)

Be resourceful with all modern marketing tools to keep relevant

Execute the marketing strategy, branding, social, add spend, and budget for all divisions

Execute multiple campaigns, including test and control group segmentation, testing, tracking, results reporting, analysis, and recommendations

Execute the inbound and outbound marketing strategy utilizing the marketing playbook

Reporting: Provide reporting on KPIs to internal and external stakeholders

Co-manage weekly marketing/sales meetings to review campaigns, pipeline, resolve challenges, brainstorm, train/role play to ensure high performance

Build relationships with industry experts and associations: RLA, IAITAM, Gartner, etc.

Manage Salesforce, Pardot, etc., and other marketing technology solutions

Manage planning and execution of webinars and trade shows, preparing engaging displays and collateral, and providing post-event reports and analysis

Qualifications & Requirements:

Must have experience in the Computer Hardware & Services Industry

Must have 5 years of working experience in a Sr. Digital Marketing role with responsibility for the execution of marketing strategy

Must have experience building an internal team, managing agency relationships, freelancers, ad spend, and marketing budget

Experience in content creation, social media, account-based marketing, lead-scoring strategy, and email campaign strategy

Knowledgeable and skilled in Salesforce, Pardot, and other marketing technology solutions

Must understand KPIs and tracking tools for market research, forecasts, competitor analysis, campaign results, and consumer trends, and translate results into actionable insights

Must be an expert in: B2B targeted digital marketing using the most modern tools, apps, web, AI (Artificial Intelligence), etc.

Must have experience creating and sharing content with our unique story to win business

Must have experience creating highly effective outbound sales scripts, emails, and buyers’ journeys

Proficiency with HTML, content management systems, and design software

Experience in SEO/SEM desired

Experience in WordPress and website editing

Light travel will be required

PlanITROI Core Values:

Driven & Confident

Think Win/Win Always

Own IT/Solve IT

Personal Growth Leads to Professional Growth

Innovate & Change the World

Proud to be Part of the PlanITROI Family

Visit our websites: www.NextraTech.com (https://www.PlanITROI.com) , www.PlanITROI.com, www.BuyRecertified.com (http://www.dealplanit.com/) , www .DigitalDreamsProject.com

“PlanITROI is an equal opportunity employer. We prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.”