Vice President of Marketing and Communications

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Vice President of Marketing and Communications

SeaComm Federal Credit Union

Headquarters: Massena, NY

Full-Time

SeaComm Federal Credit Union ($792M, Massena, NY) is looking for an
experienced and highly motivated individual to join its Senior
Leadership Team as Vice President of Marketing and Communications,
replacing a long tenure retiring VP. The successful candidate will
provide staff direction, while fostering a culture of innovation within
the marketing department. They will be responsible for developing,
implementing, and overseeing all marketing and communication initiatives
for the credit union, focusing on continued brand awareness and future
development, enhancing online presence while, supporting a multi-brand
marketing strategy.

Directly reporting to the President and Chief Executive Officer, the key
functions include, but are not limited to:

– Will be instrumental in building upon the credit unions competitive
position in all marketing (print and digital) and business
development strategies, including analysis of competitive products
and services, marketing initiatives with budgets, pricing and
distribution.
– Develops, proposes for, and implements strategic plans designed to
meet the short and long-term marketing and organizational
objectives.
– Promotes the brand of the credit union. Oversees special events,
including, but not limited to branch openings and the annual
meeting.
– Creates a highly integrated communications plan to ensure a
meaningful message for all products and services to members, at the
right time and through multiple channels. This will be directed at
external and internal stakeholders.
– Will ensure that all creatives that have a significant impact on the
credit union brand meet the highest of standards.
– Leads a management team, which develops and ensures an integrated
strategy that tells the credit union story and value proposition in
a way that is engaging to the membership as well as staff. Provides
short and long-term goals and objectives for the marketing team.
– As a member of the Senior Leadership Team, the selected candidate
will participate in ongoing strategic discussions, succession
planning, develop and manage the annual budget for the department,
create and follow an approved marketing business plan and serve on
various committees as needed.
– Responsible for compilation of member opinions and need through
various avenues such as surveys and focus groups; completes and
analyzes reports on a regular basis concerning marketing issues.
– Hires, schedules, trains and monitors the work of direct reports.
Conducts performance reviews and allocates resources to meet
department operational needs.
– Participates in governmental affair events, along with professional
development activities.
– Travel as required.

The ideal candidate with a passion for the industry, will have a minimum
of eight to ten years of experience in a similar senior management or
related role. Minimum of a bachelors degree in marketing or a related
field.

Base compensation range: $120,000-$165,000. Annual incentive
available. An attractive benefits package is offered, as well as an
excellent working environment. Actual starting salary will be determined
based on skills, experience (to the extent relevant) and other
job-related factors, consistent with applicable laws.

SeaComm Federal Credit Union located in the beautiful St. Lawrence
Valley of Northern NY, was founded in 1963, proudly serving over 55,000
members in nine northern New York and western Vermont counties, and has
been recognized as a Best Company to Work for in New York for 10
consecutive years and is a Great Plac to Work certified.

SeaComm is an Equal Opportunity/Affirmative Action Employer.
Race/Color/Gender/Sexual Orientation/Gender Identity/Religion/National
Origin/Disability/Veteran.