Media Manager, Paid Search

Position Purpose:

As a Paid Search Media Manager at The Home Depot, you will lead a team of paid media professionals that are responsible for executing and optimizing Paid Search investments across Google, Bing and other biddable media platforms. The Paid Search Manager will work cross-functionally with internal and external stakeholders to understand business objectives and oversee the development and execution of best-in-class Paid Search strategies that surpass expectations. The Paid Search Manager supervises a team of 2-5 direct reports and coordinates with external service providers to deliver best-in-class results.

Key Responsibilities:

10% Budget Management – Budget management and stewardship of omni-channel investments

15% Channel Expertise – Partner with omni-channel partners, key stakeholders and business/initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and objectives

20% Direct Omni-Channel Plans – Help direct media agency and/or supervise direct reports on creation and execution of department-level omni-channel plans

10% Reporting & Learning – Support the analysis of reporting on channel performance and audience behaviors and incorporate learnings into current and future planning

25% Stakeholder Relationship Management – Develop and maintain strong relationships with key omni-channel stakeholders and business/initiative leaders across the enterprise

20% Test & Learn – Test and learn new and emerging omni-channel trends/opportunities that will help support frictionless customer experiences, drive our business and create competitive advantage

Direct Manager/Direct Reports:

This position typically reports to Sr Manager, Media

This position has 2-5 direct reports

Travel Requirements:

Typically requires overnight travel less than 10% of the time.

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Preferred Qualifications:

Omni-channel agency planning/buying experience

Hands-on Paid Search experience managing large budgets and multiple stakeholders

Demonstrated proficiency in Google Ads and Bing Ads paid management platforms

Masterly of 3rd party tracking and serving technology related to SEM (Search Ads 360 DoubleClick, Skai/Kenshoo, Marin, Adobe, Acquisio, etc)

Active Google Ads, Bing/Microsoft Ads, SA360, Skai/Kenshoo or Marin Certifications preferred

Possess a basic understanding of all digital media disciplines

Previous management experience is desired

Strong project management and multi-tasking skills are a must

Strong analytical and problem-solving skills

Detail oriented with strong attention to project management and follow-through

Excellent presentation and analytical skills

Exemplary written and oral communication skills

Expert-level Excel and strong PowerPoint (PPT) skills

Previous media agency experience preferred

Must be a team player willing to provide support where needed with projects and planning

Minimum Education:

The knowledge, skills and abilities typically acquired through the completion of a masters degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

5

Competencies:

Decision Quality

Collaborates

Drives Engagement

Ensures Accountability

Plans and Aligns

Communicates Effectively

Customer Focus

Develops Talent

Drives Results

Manages Conflict

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. – $0.00 – $0.00