Key Account Manager
PENN Automotive Inc
The primary purpose of a Key Account Manager (KAM) in the automotive manufacturing industry is to act as the main liaison between the company and its key clients including OEMs, and Tier 1s, ensuring sustained business relationships, achieving business growth, and maximizing client satisfaction. This role is crucial in navigating complex client needs, managing long-term relationships, and delivering superior value to both the client and the company.
Client Retention and Satisfaction: Maintain and enhance long-term relationships with key clients to ensure customer loyalty and satisfaction.
Business Growth: Identify opportunities for upselling and cross-selling to increase revenue from key accounts.
Client Advocacy: Represent and advocate for client needs within the company, ensuring that their requirements and feedback are communicated and addressed.
Market Intelligence: Gather and analyze market data relevant to key accounts to stay ahead of industry trends and anticipate client needs.
Collaborative Strategy Development: Work closely with internal teams to develop strategies and solutions tailored to key clients needs.
Relationship Management: Develop and maintain strong, long-lasting client relationships. Act as the primary point of contact for key accounts. Understand the clients business, goals, and challenges to effectively address their needs. Manage multiple and different customer accounts simultaneously. Regionally focused while working with the global teams to support global customer requirements
Sales and Revenue Growth: Develop and implement account plans to achieve or exceed sales targets. Identify and pursue new business opportunities within existing accounts. Negotiate contracts and agreements to maximize profit margins and ensure mutual satisfaction.
Client Needs Assessment: Conduct regular meetings with clients to discuss their current and future needs. Provide solutions and product recommendations based on a thorough understanding of the clients requirements. Prepare presentation materials for customers per their request
Cross-Functional Collaboration: Coordinate with internal departments (e.g., engineering, production, quality assurance, logistics) to ensure timely and satisfactory delivery of products and services. Work with marketing and product development teams to align strategies with client needs and market demands.
Performance Monitoring and Reporting: Track and analyze key account metrics to measure account performance. Provide regular reports on account status, sales forecasts, and initiatives taken to senior management. Use CRM tools to maintain detailed records of client interactions and transactions.
Market and Industry Analysis: Stay informed about the latest developments in the automotive industry. Conduct competitive analysis to identify market trends and opportunities. Share insights with relevant teams to help shape product development and marketing strategies.
Client Education and Support: Provide training and support to clients on new products and technologies. Ensure clients are informed about updates, product changes, and company news that may affect their operations.
Problem Resolution: Address client issues promptly and effectively, coordinating with relevant departments to resolve problems. Employ problem-solving skills to handle any disputes or complications that may arise.
Contract and Financial Management: Oversee the financial aspects of the client relationship including budgeting, forecasting, and invoicing. Ensure contract compliance and manage renewals or amendments as necessary. Prepare detailed