Events & Brand Experience Manager

Thank you for your interest in becoming part of the team at Legrand! GENERAL PURPOSE TheEvents & Brand Experience Manager is responsible for developing and executing a comprehensive event strategy to enhance customer engagement through innovative and meaningful interactions. This role involves planning and managing various events including tradeshows and sales meetings, finding new ways to nurture existing customer relationships, and exploring new avenues for engaging with existing and potential customers. Position is located in Eden Prairie, MN. Hybrid role. DUTIES AND ACCOUNTABILITIES Develop and implement a broad event strategy that includes regional events, VIP experiences, partner events and experience centers, and other innovative customer engagement avenues. Plan, organize, and manage events from concept to execution, ensuring alignment with the companys brand, objectives and strategic initiatives through a lens of customer lifetime value. Develop a framework for hosting and managing VIP meetings and experiences that nurture existing customer relationships and foster new partnerships. Provide support for partner-led events and experiences as needed in collaboration with sales and marketing counterparts. Manage internal events team to drive results and achieve business objectives through targeted goal setting, clear communication, effective delegation, conflict resolution and performance management. Work with cross-functional teams to integrate event strategies with overall business goals. Collaborate with Channel Marketing counterparts to promote events and increase attendance and engagement, leveraging social media and digital marketing tools to enhance event promotion and audience reach. Manage event budgets to ensure cost-effective use of resources while delivering high-quality experiences. Building and maintaining relationships with industry partners, sponsors, and other stakeholders. Track and report on event expenditures and ROI to inform future strategies. Work closely with internal teams and external partners to ensure cohesive and consistent messaging and branding. Provide regular updates and reports to senior management on event performance and strategic insights. Coordinate logistics, vendor relationships, and on-site management for various events. Negotiating contracts with vendors, sponsors, and venues to ensure favorable terms. Ensure compliance with health, safety, and legal regulations throughout the event planning and execution process. Understand workplace hazards and take steps to proactively prevent and report hazards or injuries in the workplace. Cooperate in safety programs, initiatives, and investigations. Demonstrate our five core values of Integrity, Customer Responsiveness, Innovation, Passionate Contribution & Empowerment and Continuous Improvement. JOB REQUIREMENTS Essential Knowledge, Skills and Abilities Required: Essential Knowledge, Skills and Abilities Required: Proven ability to develop and execute creative event strategies that drive customer engagement. Excellent project and budget management skills, with the ability to manage multiple events simultaneously. Strong communication and interpersonal skills, with the ability to build and maintain relationships with stakeholders at all levels. Willingness to travel as needed to support event execution. Highly motivated; creative self-starter; strong work ethic. Ability to demonstrate flexible and efficient time management and to appropriately prioritize workload based upon organization or department needs. Minimum Education and Experience Required: Bachelors degree in Marketing, Event Management, Communications, or a related field. Minimum of 3 years of experience in event management, with a strong background in marketing strategy and budget management. Preferred Qualifications: Minimum of 5 years of experience in event management, with a strong background in marketing strategy and budget management Minimum of 1 year of experience with eople management Industry experience in AV or IT or consumer technology marketing Design Thinking experience Familiarity with account-based marketing and customer lifetime value WORKING CONDITIONS/PHYSICAL DEMANDS While performing the duties of this job, the employee is regularly required (for the majority of the working day) to sit and make coordinated movements of the fingers for data entry on a keyboard. Ability to lift up to 50 pounds; occasionally 100 pounds with assistance. Must be physically agile (requires bending, twisting, reaching, pushing, pulling, walking) Must be able to mount and/or maneuver equipment on large boards, sometimes overhead or on suspended surfaces General office environment however will be required to stand for the majority of the working day at trade shows. Regular shop assembly/distribution center environment (no air conditioning) May require regular ground travel to other company facilities Long-distance or air travel as needed – not to exceed 25% travel Note: Nothing in this job description restricts managements right to assign or reassign duties and responsibilities to this job at any time. If youd like to work in a fun, creative, business-casual environment that offers a comprehensive benefit package, we encourage you to apply! Legrand is an equal employment opportunity employer. For California residents, please see the link for the Privacy Notice for Candidates. California law requires that we provide you this notice about the collection and use of your personal Information. Legrand is proud to be an Equal Opportunity Employer. You will be considered for this position based upon your experience and education, without regard to race, color, religion, age, sex, national origin, sexual orientation, ancestry; marital, disabled or veteran status. We are committed to creating and maintaining a workforce environment that is free from any form of discrimination or harassment.