Associate Regional Marketing Manager – JR-023740-3522

This job was posted by https://illinoisjoblink.illinois.gov : For more
information, please see:
https://illinoisjoblink.illinois.gov/jobs/12251907

Join us as we empower the world to work out, creating healthier lives
together.

About the Opportunity:

The Associate B2B Regional Marketing Manager at Life Fitness will be
responsible for partnering with members of Sales leadership as a market
expert to develop integrated marketing campaigns that effectively drive
desired growth in the region. They will be the voice of the customer
within the marketing department for assigned customer segments and
territories and will use their in-depth market knowledge to derive
actionable customer insights and corresponding result-driven marketing
activities.

What an Associate B2B Regional Marketing Manager at Life Fitness is
responsible for:

– Developing and executing the US regional marketing plan to support
customer segments, sales models, and growth targets.

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– Managing regional programs, including advertising, tradeshows,
events, and press relations to optimize acquisition, conversion,
retention, and brand engagement.

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– Managing the US marketing plan, execution and tracking for various
verticals inclusive of military, education, country clubs, etc.

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– Presenting regional marketing plans and results at ASBU and Global
meetings.

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– Collaborating with the Research Manager to derive insights from
customer data and developing region-specific solutions.

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– Planning and executing creative, data-driven regional campaigns to
generate leads via SEM, display ads, retargeting, and content
marketing.

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– Localizing global campaigns to generate leads, nurturing customers,
and enhancing brand connection.

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– Supporting events and factory tours, partnering with regional
leaders topromote partnerships andidentify potential customers.

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– Analyzing campaign effectiveness and ROI to refine strategies.

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– Partnering with global and digital marketing teams to develop demand
generation programs using both inbound and outbound tactics.

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– Collaborating with internal teams to execute marketing plans and
maintaining market knowledge through customer visits.

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– Supporting trade show activities, including on-site presence and
consistent messaging.

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– Gathering customer, competitor, and industry insights through events
and site visits.

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– Developing new sales and marketing tools with the global marketing
team, including digital tools, white papers, videos, and case
studies.

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– Assisting in creating and updating web pages for targeted customer
segments.

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– Handling departmental tasks like invoice processing, expense
tracking, and vendor management.

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– Work with global digital team to create new pages and update
existing pages directed at assigned customer segments, as applicable

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– Assist in departmental maintenance (e.g. invoice processing, expense
tracking, A/R submission, follow up / monthly budget reconciliation,
management of external vendors and suppliers, upkeep of various
segment specific marketing tools).

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– Additional roles and responsibilities as assigned.

What Life Fitness is looking for in

an Associate B2B Regional Marketing Manager (required
qualifications):

– BA/BS in Marketing, other related field, or combination of
equivalent experience

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– 5 years experience developing, actioning, and measuring the
results of integrated marketing plans for large customer segments

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– Prior experience or strong understanding of the nuance of B2B
marketing

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– Prior experience working with government entities preferred

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– Passion for or connection to the Fitness industry / our products

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– Strong communication (verbal and written), presentation skills, and
ability to work in a multi-time zone environment

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– Ability to multi-task and manage multiple projects and deadlines
simultaneously

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– Ability to travel up to 30% of the time, including occasional,
possible international travel

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– Proficient in MS Office (Word, Excel, PowerPoint, Project)

Preferred Qualifications:

– Prior experience working with global brands and teams (multi-time
zone)

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– Knowledge of Salesforce CRM and Pardot/MarCloud Account Engagement

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– Understanding and ability to use Adobe Creative Suite

Want to take the next step in your career?