Assistant Director for Marketing & Communications – Krannert Center for the Performing Arts (KCPA) – 1026754-6689

This job was posted by https://illinoisjoblink.illinois.gov : For more
information, please see:
https://illinoisjoblink.illinois.gov/jobs/12251551 Assistant Director
for Marketing & Communications

Krannert Center for the Performing Arts (KCPA)

College of Fine and Applied Arts

University of Illinois at Urbana-Champaign

The Assistant Director for Marketing & Communications for Krannert
Center for the Performing Arts is a senior-level position that develops
and implements marketing strategies, manages the Communications teams
workflow, fosters and empowers a collaborative work environment, creates
efficient work processes, and demonstrates creative, effective
problem-solving in order to deepen and increase engagement with Krannert
Center and the Performing Arts at Illinois.

Why Illinois?

About Krannert Center for the Performing Arts

Duties and Responsibilities

Communications Leadership

In collaboration with Krannert Centers Marketing and Communications
team and other stakeholders, develops, coordinates, implements, and
evaluates integrated external and internal communications strategies and
plans that support business goals for Krannert Center and the
performance-related areas of Illinois Theatre, Lyric Theatre, and Dance
at Illinois.

Utilizes data analytics to develop marketing strategies and assess
effectiveness of marketing efforts. Where appropriate designs and
implements marketing surveys or other data gathering methods to support
and guide marketing strategy.

Oversee and support the Marketing and Communications teams areas of
responsibility, which include direct communications (digital and print),
on-site environmental design and communications, paid advertising
(digital, print, radio, TV, outdoor, other), publicity and media
relations, social media, website content, photography, videography,
performance program booklets, and other aspects of the student,
customer, and employee journey.

? Lead the Communications team in collaboratively identifying and
pursuing strategic promotional and paid advertisement opportunities.

? Provide creative briefs when appropriate.

? Keep clients up to date on the progress of their communications
projects.

? Oversee the ongoing development and enhancement of the Centers
website, developing and maintaining a roadmap for the Centers web
initiatives, based on input from relevant stakeholders and working in
collaboration with a partner web development company.

? Working with the Ticket Services Director, manage the relationship
between the Centers website and its ticketing software, identifying
and pursuing opportunities for enhanced communications and increased
ticket sales.

? Oversee the management and enhancement of photography and videography
resources.

As part of the Centers leadership team, provide support for and
guidance on internal communications, including opportunities to create
two-way dialogue and contribute to the recruitment and retention of
staff.

Build relationships with staff, students, and faculty involved with
Krannert Center and the Performing Arts at Illinois and stay well
informed about the Centers creative processes and performances.

Stay informed about campus life, campus policies and procedures, and
community life in order to create current, relevant, and responsive
communications.

Maintain knowledge of Krannert Centers diversity, equity, inclusion,
and accessibility (DEIA) efforts and actively apply DEIA principles to
the work.

Build and maintain Krannert Centers brand through market research and
communications work.

Across Krannert Center marketing and communications, ensure visual unity
and consistency in messaging along with adherence to Krannert Center,
College of Fine and Applied Arts, and University of Illinois writing and
identity standards.

Develop and implement standards to measure the success of co munications
work in order to make wise decisions about opportunities and the use of
resources. Seek, research, and collaboratively implement best practices
in external and internal communications.

Lead management and maintenance of Krannert Centers physical and
digital communications archives.

Lead the communications teams budget management process.

Contribute to crisis communications planning and management, both
external and internal.

Staff Management

Supervise, guide, and empower the members of the Marketing and
Communications team: Assistant Communications Director, Program and Web
Editor, Senior Designer, and freelance partners. This work includes but
is not limited to:

? Assigning projects and ensuring deadlines are met, projects are routed
to appropriate stakeholders, work is completed in a satisfactory manner,
and solutions stay within budget.

? Identifying crossover between projects to streamline work processes as
well as create opportunities for collaboration.

? As appropriate, using technology to increase the efficiency and
effectiveness o