Assistant Marketing Manager- e-commerce 36165

Richs, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4billion, Richs is a global leader with a focus on everything that family makes possible. Richs-Infinite Possibilities. One Family.Purpose StatementThe Assistant Product Manager, e-commerce is responsible for supporting the planning and execution of the product category strategy and the management of assigned category.This is a hybrid opportunity with Monday and Friday from home and Tuesday- Thursday in office at our world headquarters in Buffalo, NYKey Accountabilities and OutcomesPlanningPartnering with category leadership, contribute to the development of category strategies and plansExecutes assigned category plans to achieve market share, volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity)Cross-functional team leadership on key initiatives, products and programsUnderstands the MarketUnderstands the customer, competitor, consumer and Richs capabilities and other insights that will be leveraged to shape the categoryPerforms competitive analysis, market quantification and assessmentParticipate in Discovery work to generate new products and platforms within appropriate target segmentsDrives VOCC for customer and consumer and supports the translation into business opportunitiesResponsible for understanding the market to drive insights that help shape strategy and drive outcomesMarketing ManagementPartnering with category marketing leadership:Assist in the development and implementation of brand strategy, marketing plans and programs that produce targeted results within budget.Develop plans and collaborate with the Customer/Segment Marketing for assigned categories in order to meet sales and margin targets.Collaborate with Demand Creation COE digital resources to drive demandProduct ManagementPartnering with category leadership, provide support in driving the development, maintenance and overall management of the assigned categories to maximize sales and profit potential including:Aggressive renovation of existing products in alignment with overall category strategy.Execute/Lead innovation initiatives within assigned category where appropriate (scope, target customer, pricing strategy, launch strategy, opportunity assessment, P&L, etc.) consulting with category leadership as needed.Develop the ability to drive forecasting process by providing input and oversight of Demand plan, including risks and opportunities for assigned category.Own the P&L for assigned category: actual vs plan; analyze data and make recommendations consulting with category leadership as needed.Perform analysis and make pricing recommendations for new and existing products based on price/value relationships and the competitive set in alignment with product leadershipFinancial ManagementP&L analysis to escalate trends to leverage opportunities and manage riskSupport execution of portfolio price increasesManage marketing budget for assigned projects/initiativesKnowledge, Skills, and Experience Bachelors degree in marketing or related field required (MBA preferred) with 2 years of experience in a marketing or related role Demonstrated strategic thinking skills Demonstrated financial skills to include P&L analysis and other analyses Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management Successful track record of uncovering VOC and interacting with customers Demonstrated ability to organize and prioritize work Experience in the food industry a plus Proven track record of taking initiative and delivering results Solid software proficiency including Microsoft Office Word, Excel, PowerPointup to 15% travel as neededCOMPENSATIONIn accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates (“Richs”), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.Annual Range/Hourly Rate$62,684.49-$84,808.42

Minimum Salary: 62,684
Maximum Salary: 84,808
Salary Unit: Yearly