Director of Marketing

Property DescriptionWave Resort, located in the picturesque beachfront community of Long Branch, New Jersey, is seeking passionate individuals to join our team! As a job applicant, youll have the opportunity to work in a luxurious resort that offers unparalleled service and unforgettable experiences to our guests. With positions available in hospitality, guest services, food and beverage, spa, and more, there are abundant opportunities for career growth and advancement. Our resort showcases modern design, stunning ocean views, and a vibrant atmosphere, creating an exciting and dynamic work environment. As a member of the Wave Resort team, youll have the chance to provide exceptional service to our guests, work in a beautiful coastal setting, and be a part of a renowned hospitality destination. Join us in delivering memorable moments and become a valued member of our team at Wave Resort in Long Branch, NJ!OverviewThe marketing director is a departmental leader who must be fluent in problem solving, process creation and internal sales. This person must demonstrate strong self-management and self-leadership skills, anticipating the needs of stakeholders, proactively addressing gaps and shortfalls in budgets and continually evolving marketing practices in order to remain relevant, driving desired results. While the person in this role reports to the general manager, they are responsible for nurturing close relationships with other departments to ensure marketing strategies support needs and goals of all revenue producing areas.In this role, the marketing director is wholly responsible for the development and execution of the property-level marketing plan consisting of strategies and campaigns promoting on-brand messaging to customers through traditional, digital and social media channels. The person in this role is responsible for building targeted campaigns and activating channels to drive consumer awareness and preference, increasing market share, and building broader asset and brand awareness. This role focuses on showcasing property and venue programming, activation and promotions to hotel guests, local patrons and destination visitors. ResponsibilitiesAdministrative & General Creates and executes annual marketing plan to budget, in consultation with hotel, restaurant, spa and other venue leaders as well as Davidson above property marketing leaders. Partners with operations, F&B and sales teams to execute promotions and campaigns to target in-house guests, local customers and loyal guests. Works with property revenue management to verify correct offer loading, verify offer is appropriately directed at relevant consumer groups. Aggregates and analyzes reports from agencies and combines with internal metrics and insights to formally report out on results and adjust forward marketing plan. Complete required month end reports. Partners with operations for optimal email collection. Manages hotel and restaurant website content. Manage campaigns and data collection for F&B, spa and HR channels. Partners with hotel department heads on coordination of marketing of events and PR activations. Manages the execution of seasonal promotions by working with hotel leaders to create programming. Create run of show for all activations and oversee activations personally when needed. Travel as required.Media Relations Manages media relations agency, ensuring the agency is fully equipped with programming needed for effective pitching and media management. Reviews monthly report and holds agency accountable for reporting and results related to established Barcelona Principals report card KPIs. Works with agency to create compelling itineraries for writers and influencers and is available to greet or entertain each on site. Ensures prompt responses to reactive media inquiries.Social Media Manage social media marketing budget. Manage social media agency, reviewing social media calendars before publishing and offering content where appropriate and needed. In absence of agency, manages social media channels directly. Prepares monthly report or repurposes agency report after digesting data, to include engagement rate, top posts, audience growth and go-forward campaigns and strategies.Digital Marketing Manages digital agency to ensure that paid marketing strategies are informed with the most up to date market information and that they produce expected returns. Creates content for monthly email marketing campaigns; tracks and reports effectiveness. Reviews monthly digital report and works with agency to adjust campaigns where needed. Prepares monthly report or repurposes agency report after digesting data, to include return on ad spend, topTo view the full job description, click here