SVP, Marketing

Are you a visionary marketer with a passion for creating meaningful connections? Do you have a knack for strategy, analytics, and a deep understanding of the customer journey? Foundation Partners Group is seeking a dynamic Senior Vice President of Marketing to lead our growth and demand generation efforts, engaging families nationwide in their most personal moments by increasing awareness and selection of our end-of-life service brands.

In this influential role, you will design and execute innovative, data-driven marketing strategies across diverse markets, channels, and consumer segments. You will oversee the development of top-of-funnel initiatives to drive audience growth and revenue, ensuring that our brands resonate powerfully with families seeking compassionate care.

Who We Are: Foundation Partners Group unites funeral and cremation professionals from across the country, blending tradition with innovation to serve families with compassionate care. We are committed to honoring the unique needs of each family while leading the way in creating the funeral home of the future.

What You’ll Do:

Strategic Leadership: Spearhead long-term marketing strategies that align with our vision and goals, leveraging market trends and consumer insights to inform decisions.

Brand Management: Craft and maintain consistent messaging across all platforms. Develop segmentation and positioning strategies that span our multi-brand portfolio.

Top-of-Funnel Mastery: Lead initiatives that expand audience engagement and generate revenue through data-driven insights, experimentation, and fresh new approaches.

Digital Marketing Leadership: Guide SEO, SEM, content, social media, and email marketing efforts, leveraging analytics to optimize and refine campaigns.

Market Research: Stay ahead of industry trends and consumer needs, identifying opportunities for market expansion and deeper engagement.

Community Engagement: Develop national strategies to foster relationships with local communities and stakeholders, enhancing trust and brand visibility.

Collaborative Excellence: Partner with sales, customer service, and cross-functional teams to ensure cohesive messaging and customer experiences.

Team Leadership: Build and mentor a high-performing marketing team that thrives on creativity, collaboration, and accountability.

Performance Metrics: Define and measure KPIs to ensure marketing efforts are on track, making data-backed adjustments for optimal results.

Budget Management: Manage the marketing budget, ensuring a focus on ROI and resource optimization.

Crisis Communication: Prepare for and manage communication in sensitive situations, ensuring our values shine through.

What You’ll Bring:

Proven success in performance marketing, growth marketing, and top-of-funnel strategies.

A strategic, analytical mindset with experience in customer journey mapping and multi-channel execution.

Strong leadership skills and a passion for service.

Exceptional communication and collaboration abilities with cross-functional teams.

What We Offer: Total Rewards Package

We offer a robust total rewards package designed to support individuals at all stages of their careers, including entry-level professionals, experienced individuals, students, and veterans. Our offerings include:

Career Development: Complete career paths tailored to your career and life stage.

Competitive Compensation: Competitive salaries along with performance-based incentives.

Health Benefits: Comprehensive medical, dental, vision, and prescription insurance.

Paid Time Off: Generous vacation, sick leave, and holiday pay.

Retirement Savings: 401(k) plan with company matching contributions.

Insurance Coverage: Company-paid life insurance, as well as short-term and long-term disability coverage.

Wellness Programs: Wellness rewards to promote a healthy work-life balance.

At Foundation Partners Group, we believe in creating meaningful, lasting connections. If youre ready to make an impact, lead a talented marketing team, and help families across the country during life’s most important moments, we want to hear from you.

Join us in driving change. Apply today.

Foundation Partners Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.