Director of Communications and Marketing (FSB)

Director of Communications and Marketing (FSB)

Salary Specialist: $75,000 -$80,000

Job Description Summary:

Established in 1809, Miami University is consistently ranked among the top 50 national public universities by U.S. News & World Report for providing students with an Ivy League-quality education at a public school price. Located in the quintessential college town of Oxford, Ohio—with regional campuses in Hamilton and Middletown, a learning center in West Chester, and a European study center in Luxembourg—Miami serves more than 21,600 undergraduates across 120 areas of study, and more than 2,500 graduate students through 70 masters and doctoral degree programs.

Miami Universitys Communications and Marketing department has been charged with building and maintaining the universitys brand on a local, regional, and national stage. This dynamic and award-winning team is comprised of nearly 70 marketing and communications professionals and is looking to hire a director of communications and marketing to support the Farmer School of Business.

Reporting to the Senior Director of Academic Marketing and Communications in University Communications and Marketing with a dotted line to the Dean of the Farmer School of Business (FSB), the Director for Marketing and Communications is responsible for developing integrated, comprehensive and omni-channel marketing communications plans designed to help the FSB reach its enrollment goals and build its reputation both regionally and nationally. The incumbent will work closely with the Dean of Farmer School of Business and will serve as a liaison between the Office of University Communications and Marketing and FSB.

This position is approved for remote hybrid work: three days on campus, two days remote. Remote work is not a right; it is a work arrangement that can be modified or revoked by Miami University at any time for any reason.

Duties/Physical Demands:

Lead and implement integrated, comprehensive communication and marketing strategies for student recruitment and reputation and brand building for the Farmer School of Business. — 70%

– In collaboration with leaders in UCM, FSB and Enrollment Management and Student Success, develop marketing and communications plans designed to drive success with established enrollment and brand goals.
– Create and strategically execute a plan to raise the Farmer School of Businesss public profile, visibility, and brand recognition at the regional and national level using media relations, marketing and creative services, web and social media communication, targeted print and electronic communication, leadership communication, and other activities.
– Lead writer, editor and publisher for the Farmer School Journey Magazine and all other FSB material, including but not limited to, e-newsletters, website content, brochures, handbooks, posters, screens, and the like.
– Manage vendors and freelancers that support marketing and communications for FSB (video, graphic design, PR, etc.)
– Work with UCM and FSBs PR and marketing firm to stimulate media interest in FSB through press releases, media request responses, and targeted media contacts.
– Develop strategies for digital marketing.
– Oversee the divisions web presence and collaborates with web team members to plan and implement university strategies and departmental requests.
– Ensure communication industry best practices are followed and monitor campus communication for internal/external response and/or legal concerns.

Work with colleagues across the university to advance university-wide communication and enrollment management strategies. — 15%

Represent Farmer School of Business through participation in regular meetings of university-wide communicators.

Collaborate with university-wide c