Digital Marketing Specialist

“Job#: 2030328 Job Description: Digital Marketing SpecialistThis position is Contract to Hire.All candidates must be interested & eligible for conversion after 1040 hours workedConversion Salary Range, based experience and qualifications:$49k – $69k.Must be local to MN and willing to come onsite – HybridPOSITION OVERVIEWThis position is responsible for coordinating and distributing digital communications across the enterprise, delivering digital communications for the Marketing and Experience team.This role will also help manage the applications that deliver our digital marketing communications for these constituent audiences. They will serve as a digital communications subject matter expert, and inform stakeholders of results and best practices. The position reports to the Manager, Member Experience Operations.RESPONSIBILITIESEmail Marketing Distribution – 70%Manage existing email programs including:Journey BuilderSMS Text (Mobile Connect)Create email messages in Marketing Cloud by incorporating content into templateCreate and distribute email messages including:Email contentMailing listTestingSchedule and distributeManage email accounts content, assets and scheduleSMS Text Distribution- 15%Manage SMS Text communications through Salesforce Marketing Cloud Mobile Connect applicationServe as subject matter expert (SME) for SMS Text campaign strategy and developmentCreate and send bulk SMS Texts in support of consumer acquisition and retention effortsProvide campaign performance results to stakeholdersContent proofreading, writing and editing- 15%Proofread digital marketing communications content prior to publishing to ensure proper spelling and grammarEdit proposed copy as part of the team, find typos, misspellings or identify long, confusing copy.SKILLS & EXPERIENCE2-3yearsexperience in digital marketing communicationsKnowledgeable with broadcast email and SMS text distributionKnowledge of and experience working with email and SMS Texting platforms is a must.Experience with Marketing Cloud is a plus, as well as health care industry expertise.Writing and proven editorial skills are also a plus.Worksite Arrangement:This position is approved for HUB.HUB- The candidate is localand would be able to come into theoffice periodically for”heads-up” collaborative work or meetings.Interview Structure:Likely 2rounds of interviews, plus the final interview/conversation with the TA recruiter.EEO EmployerApex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] or 844-463-6178. Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.VEVRAA Federal ContractorWe request Priority Protected Veteran & Disabled Referrals for all of our locations within the state.We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. The EEO is the Law poster is available here. https://www.eeoc.gov/eeo-policy-statement