Marketing Director

JOB DESCRIPTION

POSITION TITLE: Marketing Director
DEPARTMENT: Marketing
SALARY: DOQ
POSTING DATES: 10/1/24-10/14/24

GENERAL DESCRIPTION:

Responsible for and directs the Marketing Department of the Spirit Lake Casino. Sets the overall marketing strategy and direction for the Casino/Resort. Responsible for increasing market share, customer visits and overall revenue.

DUTIES, RESPONSIBILITIES AND AUTHORITY: The list that follows is not intended to be comprehensive: it is intended to provide a representative summary of the major duties and responsibilities. Employee will be required to follow any other job-related instructions and to perform any other duties requested by General Manager.

– Promotes positive public/employer relations at all times.
– Oversees all aspects of creation, development, implementation and management of all advertising, public relations, promotional, entertainment and player development programs.
– Communicates with/updates other departments regarding marketing campaigns and future promotions.
– Responsible for preparing, maintaining, and adhering to departmental budgets and forecasts.
– Oversees the coordination, scheduling, execution and contracts for all promotional and entertainment events for all Spirit Lake Casino and Resort entities.
– Researches and develops new marketing areas with the ultimate goal of introducing and developing new players to our facility, resulting in increased revenue and profitability.
– Maintains knowledge of gaming rules and regulations, gaming machines, player tracking systems, direct mail, and promotions relating to systems.
– Has the ultimate direction for Banquets/Events department.
– Provides the proper hiring, training, safety and development of staff.
– Serves as the Casino and Resort spokesperson in media and public arenas were deem appropriate.
– Other duties as may be assigned.

QUALIFICATIONS:

– Bachelors degree in Marketing or related field preferred.
– Three to five years experience in gaming marketing and sales or five years experience in general marketing and sales.
– Must be able to pass a background investigation.

KNOWLEDGE AND SKILLS:

Must be willing to work nights and weekends to oversee all casino promotions. <