Director of Sales – Fitness / Retail

Director of Sales Location: West Hartford, Connecticut  COMPANY OVERVIEW Core Ventures LLC’s is a top-ranked multi-brand franchise management consulting organization, running several globally recognized brands within the health and wellness industry. With exceptional opportunities for career advancement, job stability, and long-term growth, Core Ventures LLC offers a dynamic and rewarding environment within the thriving health, wellness, and fitness industry, both at the local franchise and corporate levels. POSITION SUMMARY As the Director of Sales, you will serve as one of the strategic leader for Core Venture’s Anytime Fitness brand in Connecticut. This pivotal role demands a blend of strategic insight and tactical execution within the fitness or retail landscapes, with a strong emphasis on driving revenue, implementing effective sales processes and strategies, enhancing member experiences, and managing high-performance teams. You will play a crucial role in the growth of the Anytime Fitness Connecticut brand, working closely with Area Sales leaders and club managers to boost revenue, improve member/client experiences, and elevate community awareness. ESSENTIAL CHARACTERISTICS Proactive and self-motivated Embraces a growth mindset Adaptable to different situations and individuals Demonstrates a strong work ethic Solution-oriented with a problem-solving mindset Collaborative and enjoys working with others Genuine caring attitude for our clients, members, and team KEY RESPONSIBILITIES Develop and manage sales operations for 13 Anytime Fitness locations. Set and achieve key performance indicators for club performance, predicting and meeting revenue and service performance expectations. Collaborate with Marketing to develop targeted sales and marketing initiatives. Oversee profitability across all clubs, working directly with General and Fitness Managers. Hire, train, and manage Area Directors, General Managers (GMs) and Fitness Managers (FMs), ensuring clubs meet sales and KPI targets. Analyze sales performance to determine effectiveness and provide recommendations for improvement. Ensure exceptional customer service and maintain high standards of club presentation. Review sales and expense reports to maximize club profitability and provide strategic feedback. Develop and implement comprehensive sales training programs for all staff levels. Identify growth opportunities and market insights to influence future strategies. Create and utilize member feedback tools to drive improvements. Monitor the competitive landscape of the industry and adjust strategies accordingly. Qualifications: Extensive experience in the fitness industry or related retail management, with a proven track record in revenue growth, culture building, and enhancing the customer’s experience. Demonstrated leadership abilities, capable of inspiring and managing high-performing teams. Moderate financial acumen, experienced in budget management and revenue enhancement. Excellent problem-solving skills, with an innovative approach to operational challenges. Customer-centric focus, prioritizing member satisfaction and service quality. Adaptability and resilience, with effective change management skills. What We Offer: A dynamic, rewarding work environment within a growing industry. Opportunities for career advancement and professional development. Competitive compensation package, including incentives for performance excellence. A chance to make a significant impact on the health and wellness of our communities. Compensation & Benefits: $80,000 – $90,000 base pay $50,000 in incentives Company offered medical, dental, vision, and life insurance PTO Other fitness and wellness related perks How to Apply: Interested candidates should submit their resume and cover letter, outlining how their experience and skills align with the needs of our dynamic team and the Anytime Fitness brand. Applications are to be sent to [insert application email or platform]. Join us at Core Ventures LLC, and lead the way in transforming lives through fitness. Equal Opportunity Employer At Anytime Fitness, we are committed to maintaining an inclusive and diverse workplace. We welcome applicants from all backgrounds and strive to provide equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.