User Experience Strategist

Reference #: RC76555
By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the worlds largest humanitarian network?
Join us-Where your Career is a Force for Good!

Job Description:

WHY CHOOSE US?
As one of the nations premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity. Work where your career is a force for good.

We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve. Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference.

The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, tothe Umoja African American Resource Group, our Veterans Resource Group, and the Womens Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions.
At the American Red Cross, your uniqueness can shine!

The American Red Cross is currently seeking a User Experience Strategist to support the National Head Quarters Marketing Team. This position is fully remote and can be located anywhere in the US.

WHAT YOU NEED TO KNOW:
The User Experience Strategist (UXS) is tasked with creating and maintaining intuitive, engaging, and highly effective experiences across our website (www.redcrossblood.org) and mobile app.

This role combines a strategic vision, deep analytical curiosity, expertise in UX optimization and project management to create engaging, accessible, and user-friendly digital experiences.

UXS will be the primary SME (Subject Matter Expert) in owning and optimizing web and app end-to-end user journeys, web/app analytics, testing and optimization workstream and continuous conversion improvement, and establishing/maintaining a cohesive design/experience system.

The UXS will work closely with marketing, web developers, designers, and other departments to align our website and app with business goals and our mission, enhancing the overall digital presence and user/donor satisfaction.

WHERE YOUR CAREER IS A FORCE GOOD:

UX Strategy
Be a lead point-of-contact in the future strategy work and major projects
Lead the user experience process and governance, establishing/maintaining a design system
Utilize customer journey mapping, wireframing, usability testing and data-driven insights to identify key touchpoints and optimize user flow to increase conversions and intuitiveness
Researches, strategizes, and defines effective new-features, user interfaces and interaction styles to improve user productivity, including insight into emerging design and technology trends; develops creative solutions to complex problems
Ensure that the web/app UX aligns with our marketing strategy and mission, adhering to legal standards, including data privacy regulations, accessibility guidelines, and security protocols
Partner with the website and app Product Owner (PO) in defining standards/requirements for information architecture, site maps, functional prototypes, and functional specifications/requirements
Work alongside of the PO day-to-day in identifying areas of improvement, building out the backlog, and see through the implementation process, including b t not limited to necessary user testing

Testing and Optimization (T&O)
Lead web/app testing, optimization and conversion rate improvement efforts
Ensure that website pages are optimized for both desktop and mobile devices to maximize reach and effectiveness, understanding the nuances of situational user behavior

Analytics
Utilize web analytics tools to monitor website performance and KPIs and generate reports to inform data-driven decision-making and continuous improvement
Build clear CRO reports to track and communicate current state and new state
Interpret analytics data to identify user behavior and make recommendations for improved user experiences

Partnerships and Support Relationships
Developers and other IT functions
Marketing program managers, SEO, content, and design teams
Other user/donor interacting functions

Pay Information:
The salary range for this position is $78,000 -$85,000
Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have, and comparison to other employees already in this role.

WHAT YOU NEED TO SUCCEED:
REQUIREMENTS:
Education: Bachelors degree or equivalent experience required.
Experience: Minimum 5 years of related experience or equivalent combination of education and related experience required.
Skills & Abilities: Excellent written, oral, and interpersonal communication skills.Excellent presentation skills. Ability to work on a team. Proven ability to use market feedback and own expertise to determine best user experience across digital products and services. Ability to work under pressure in a dynamic and multidimensional environment. Experience in project management. Experience in content development. Ability to work with internal business owners as well as external agencies. Knowledge of Red Cross structure and operations preferred.
Travel: Travel may be required.

PREFERRED SKILLS:
Experience in Design Systems
Experience in web analytics
Experience in testing and optimization
Solid understanding of technical SEO
Working experience with Agile and User-Centered Design
Experience in collaborating with business users and technical stakeholders
Futuristic
Extremely organized with project management skills
Obsessed with continually improving customers experiences
Provides exceptional customer service
High adaptability with a continuous improvement mindset

Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to sit; use hands to handle or feel; and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. The work environment will consist of moderate noise (i.e. business office with computers, phones and printers, light traffic). The employee must have the ability to work in a small cubicle and have the ability to sit at a computer terminal for an extended period of time.

WH