Senior Manager, Sales & Marketing

Your Day to Day:

Role Purpose

Support Director of Sales & Marketing Operations in providing guidance to the hotel sales and marketing team within the assigned area aim to drive hotel performance by fully utilizing corporate resources, strategic business planning and execution of marketing and sales plans and strategies which ultimately stimulate business demand and achieve ongoing enhancement in revenue growth.

Key Accountabilities

Driving Hotel Performance:

Works closely with Regional General Managers, VP Operations / Regional Director of Operations, General Managers and hotel Directors of Sales & Marketing to conduct business reviews and develop marketing and sales strategies and tactics which support revenue maximization, enhancement of brands and returns to owners, shareholders and franchisees for new and existing hotels.

Reviews marketing and sales budgets and allocated expenditures to ensure most effective use of funds available to support business objectives.

Assist hotels in fully utilizing the available market intelligence for developing strategic plans and better understanding of the competition and the business trend.

Conduct periodical reviews on all hotels in the assigned area and identify hotels with a shortfall in revenue against budget or a downtrend in business. Work with the hotels on developing strategies and plans addressing the issues and follow through on the execution.

Work closely with Director of Sales & Marketing Operations and Revenue Management team on driving hotel performance with emphasis on high CTP hotels and key cities. Ensure that the hotels are making full use of the corporate resources and provided with full support from all disciplines.

Driving Cluster Initiatives in key cities to leverage on scale and resources. Such activities include sales, revenue management, cluster promotions etc.

Ensure that the hotels are fully utilizing the support from Regional Sales Team in pursuing business from key target segments and accounts.

Assist hotels in driving PCR contribution and utilizing the PCR database for promotions and awareness building.

Provide support to hotels on growing the system contribution by maximizing the use of all booking channels.

Work with New Hotels Opening Performance team in the development of the pre-opening sales and revenue planning of new hotels and to ensure that the plans are well executed. Keeps abreast of Sales & Marketing related best practices in the assigned area and take the initiative to share with other Area DOSMs and DOSMs.

Ensure synergy in the use of hotel operating systems, technology and sales practices and the sharing of best practices.

Brand Marketing

Assist Brand Director and the Brand Marketing Managers on special projects and new brand initiatives which include brand promotional campaigns, customer events, customer insight survey etc.

Assist hotels in developing of advertising and sales promotions and plans, which support the achievement of profitability objectives at the hotel level within the assigned area with the established brand values.

Works closely with the brand team to offer support to hotels on the execution and interpretation of the positioning of different brands to ensure the presence of a uniformed brand experience in the marketplace.

Talent Development

Responsible for identifying the training needs of the hotels in the assigned area and coordinate on training programs for the region to improve the technical skills and knowledge of the sales & marketing teams.

Identify high potential talents for development in the assigned area. Ensure that there are Personal Development Plans for the individuals and the plans are well executed.

Work closely other Area Directors of Sales & Marketing and Human Resources in identifying external candidates for the ongoing development of the region.

What We Need From You:

Key Skills & Experiences

Qualifications –

Bachelor’s or Master’s Degree in Business or a relevant field or work, or an equivalent combination of education and work-related experience.

Experience –

5 – 7 years Hotel Director of Sales & Marketing background

Experience with multi-brand entity preferred

Geographical/international experience

Experience in launching and marketing brands in multi national markets

Technical:

Good understanding on the capability of hotel and distribution systems

Ability to analyze, interpret and extract trends from data

Display an understanding of markets including first tier and second tier cities

Demonstrate an affinity with technology

Work Management :

Establishes goals and objectives and sets performance targets

Ability to manage multiple tasks

Deliver presentations with impact

Partnership driven

Can meet deadlines

People Management :

Creates work environment that energize, motivate and support employees

Foster a climate of open communication, trust and respect

Encourages team behavior

Effectively communicates with all levels

A strong leader, able to act as a role model

If Remote : Candidate must reside within the United States

If Atlanta based, hybrid schedule: 3 days a week in office

What We Offer:

We’ll reward all your hard work with a great salary and benefits – including great room discount and superb training.

Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve – click here to find out more about us.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual’s, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

IHG is committed to promoting a culture of inclusion where everyone feels safe, respected and valued. We seek talent from all backgrounds to join our teams, and encourage our colleagues to bring their authentic and best selves to work.

The salary range for this role is $58,834.00 to $120,000.00 . This is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

This job is also eligible for bonus pay.

At IHG, we believe in taking care of our employees. Thats why we offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees. We want you to feel secure and cared for, so you can focus on bringing True Hospitality to the world.

You can apply for this role through the link below (or through an internal career site if you are a current employee).

Note: No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Companys sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

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At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Dont quite meet every single requirement, but still believe youd be a great fit for the job? Well never know unless you hit the Apply button. Start your journey with us today.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individuals, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.