Marketing Data Analyst

Marketing Data Analyst

Description

We are seeking an innovative and motivated professional to join our collaborative Marketing team that uses data & insights to inform strategic & targeted marketing campaigns. In this role, youll support the administration & maintenance of marketing data, audiences, and campaign lists that enable the execution of targeted, effective programs. Oversee and participate in the collection, management, and dissemination of internal & external data to support Marketing campaign & database initiatives. Extract and combine data from disparate data sources. Create, manage, and audit audience lists and segments for email, direct mail, call, event, and advertising campaigns. Gather requirements and selection criteria, and where appropriate make recommendations on targeted audience segments. Ensure all campaign lists are compliant with the applicable marketing preferences & restrictions of each distribution partner. Collaborate with the Marketing Automation team on CRM campaign set up & management. Develop expertise in our Marketing data and systems. Maintain detailed documentation for all processes, including management of a marketing data dictionary. Strong understanding of data governance to ensure best practices are followed relating to business intelligence deployment, delivery, and security.

Hard Skills

Data collection

Data management

Data dissemination

Data extraction

Data combination

Audience segmentation

CRM campaign management

Data governance

Job Type

This is a contract position with a duration of 6 Month(s).

Work Site

This is a hybrid position requiring some days on-site in West Des Moines, Iowa and some days remote.

Work Environment

Collaborative Marketing team environment

About Aston Carter:

Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service.

Diversity, Equity & Inclusion

At Aston Carter, diversity and inclusion are a bridge towards the equity and success of our people. DE&I are embedded into our culture through:

Hiring diverse talent

Maintaining an inclusive environment through persistent self-reflection

Building a culture of care, engagement, and recognition with clear outcomes

Ensuring growth opportunities for our people

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com (%20astoncarteraccommodation@astoncarter.com) for other accommodation options.