Senior Marketing Automation Specialist

Company Description

AbbVies mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on peoples lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Job Description

Responsibilities include:

Build, QC and execute high complexity brand omnichannel programs. This includes building out journeys (base cadences) and highly complex trigger programs deliver the right message to the right person at the right time through the right channel

Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the marketing automation platform. Create, review, and share standard quality control documents and follow the process to ensure accuracy and completeness.

Responsible for leading and managing junior team members’ day to day work and performing QA of their programs.

Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement.

Identify issues, identify root cause, and recommend corrective action for campaign builds, IP reputation and deliverability.

Participate in agile delivery activities such as design, build, QA, and continuous improvement.

Maintain documents per requirements of department document management policies and procedures.

Influence and implement capabilities including targeting, personalization, audience segmentation, and dynamic, personalized content to deliver the best customer experience. Build and execute test plans, identify winners and pro-actively recommend optimization opportunities and ensure high email deliverability, reach and engagement.

Lead various internal / external partners to define, execute, and optimize email, direct mail, sms and media campaigns. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies.

Provides exemplary customer service while setting, maintaining, and exceeding brand expectations. Provide updates on projects and any risks to Associate Director.

Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences. Provide recommendation to Associate Director on how to apply at AbbVie

Key AbbVie Leadership Competencies:

Positive “all for one” approach to team deliverables and priorities.

Builds strong relationships to enable higher performance.

Learns, fast, grasps the “essence” and can change course quickly where indicated.

Raises the bar and is never satisfied with the status quo.

Creates a learning environment and open to suggestions.

Embraces the ideas of others, nurtures innovation and manages innovation to reality.

Qualifications

Bachelor’s Degree in Business or Marketing or equivalent experience

5-8 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience

Minimum of 5 years of hands-on work experience creating marketing campaigns in Salesforce Marketing Cloud.

Ability to think strategically with a strong ability to execute plans and exceed stakeholder expectations and project goals.

Ability to work independently without day-to-day supervision.

Demonstrated ability to lead and manage multiple projects simultaneously in a fast-paced, dynamic environment. Demonstrates a clear aptitude for managing projects. Ability to assign priorities and meet delivery dates

Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectively

Knowledge of database, email, digital, 1:1 marketing concepts and best practices

Inquisitive, strong analytical skills, including the ability to infer and apply learnings

Proficiency with MS Excel, SQL, and HTML/ CSS

Excellent written, verbal, and interpersonal communication skills

Inquisitive, strong analytical skills, including the ability to infer and apply learnings

Salesforce Marketing Cloud Email Specialist Certification is a plus

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

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The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

This job is eligible to participate in our short-term incentive programs. ​

This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only – to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

Salary: $103,500 – $197,000