Communications & Content Strategy Manager

Description
Who We Are
WPS Health Solutions is a leading not-for-profit health insurer and federal government contractor headquartered in Wisconsin. WPS offers health insurance plans for individuals, families, seniors, and group health plans for small to large businesses. We process claims and provide customer support for beneficiaries of the Medicare program and manage benefits for millions of active-duty and retired military personnel across the U.S. and abroad. WPS Health Solutions has been making health care easier for the people we serve for more than 75 years. Proud to be military and veteran-ready.
Culture Drives Our Success
WPS Culture is where the great work and innovations of our people are seen, fueled, and rewarded. We accomplish this by creating an inclusive and empowering employee experience. We recognize the benefits of Diversity, Equity, and Inclusion as an investment in our workforce-both current and future-to effectively seek, leverage, and include diverse perspectives that fuel agility and innovation on high-performing teams. This results in people bringing their authentic selves to work every day in an organization that successfully adapts to business changes and new opportunities.
We are proud of the recognition we have received from local and national organizations regarding our culture and workplace: WPS Newsroom – Awards and Recognition
Role Snapshot
The Communications & Content Strategy manager role requires an experienced marketing communications professional who is ready. This person will work closely with the Director of Communications & Content Strategy to develop and execute communication plans for both internal and external audiences. They will be responsible for developing a strategy for the companys intranet site, working with cross-functional partners on a content calendar, and writing/editing strategic articles to support key company messages. They will also work with sales and product teams to help develop communications for agents and brokers. The ideal candidate demonstrates creativity, initiative, adaptability, and the ability to quickly learn the business and operate within a complex and dynamic environment.
How do I know this opportunity is right for me?
The position requires an experienced communications professional who demonstrates sound business judgment and can work closely with senior-level leaders to develop and drive effective and engaging communications. The ideal candidate demonstrates creativity, initiative, adaptability, and the ability to quickly learn the business and operate within a complex and dynamic environment.
What will I gain from this role?
Lead and execute an overall integrated internal communications framework that aligns with external corporate communications efforts.
Leverage various communications vehicles to support employee experience and awareness of key business initiatives and company strategic pillars, based on understanding of key audiences and corporate objectives.
Manage key company “moments”, including town halls, mid-year and annual kick-off events.
Contribute to certain external communications efforts including executive profiles, press releases, thought leadership, and investor relations
Support and work with the marketing department to help further develop the brand messaging, distilling the messaging into our communications vehicles.
Coordinate with stakeholders from departments across the globe to ensure internal alignment.
Analyze business and cultural trends and applying them to the organizations communications strategy.
Minimum Qualifications:
Bachelors degree in Marketing, Communication, English, or a related field Bachelors Degree in related field or equivalent post high school and/or related work experience
3 years of experience in corporate communications, internal communications, or executive communications