Director, Marketing Brand Experiences & Strategic Partnerships

The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We’re united by our culture – a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job – it’s about having the opportunity to become the best version of yourself.

As Director, Marketing Brand Experiences & Strategic Partnerships, you’ll lead a dynamic team and oversee key functions within the marketing team, driving strategies to elevate brand visibility, engage target audiences and achieve business objectives. You’ll provide leadership, guidance and strategic direction to your team members while collaborating cross-functionally to ensure alignment with company goals and priorities. Reporting to the SVP, Brand Experiences & Strategic Partnerships, you’ll improve the strategic integrated marketing management methods through the proper use of insights and develop the overarching strategies designed to drive awareness, acquisition, and retention.

Key Responsibilities

Strategic Leadership : Develop and execute comprehensive marketing strategies that elevate brand visibility, engage target audiences, and drive business growth.

Partnership Management: Oversee Rockets extensive sponsorship portfolio, including NFL, PGA Tour, and NBA properties, while expanding into entertainment and lifestyle partnerships.

Agency Oversight : Manage relationships and scope of Brand Experiences & Strategic Partnership agency partners.

Team Management: Lead, mentor, and develop a high-performing team of marketing professionals, fostering a culture of innovation and excellence.

Cross-Functional Collaboration : Serve as the teams key point of contact across internal departments, including Integrated Marketing Communications, Rocket Community Fund, Business Development, DEI, and others.

Campaign Execution : Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels.

Brand Development : Oversee brand development and management initiatives, ensuring consistency in messaging, visual identity, and brand voice

Innovation: Continuously identify and initiate solutions for areas of opportunity in the business, staying updated on industry trends and best practices.

Relationship Building : Build and maintain relationships with internal stakeholders, external partners, industry influencers, and media outlets.

Talent Strategy: Lead partnership talent strategy and activation, collaborating with senior leadership and external agencies to negotiate contracts and activations.

Team Development: Develop team members to write effective marketing briefs, collaborate with stakeholders, and produce high-quality, engaging marketing content.

Diversity & Inclusion : Support long-range diversity and inclusion strategies to enhance market penetration, leadership makeup, and a culture of innovation.

About You

10 years of experience in a marketing role or at an advertising agency, with a proven track record of success in developing and executing strategic marketing plans.

Bachelors degree in marketing or a related field, or equivalent competency. Preferred: Masters degree.

Strong relationships across the industry, including talent/influencer agencies, league and local properties. Experience in preferably in a technology-driven industry,

Strong strategic thinking, analytical, and problem-solving abilities; excellent communication, presentation, and interpersonal skills; proficiency in marketing technology tools and platforms; passion for innovation and continuous learning.

Experience in B2C, B2B, and/or talent marketing.

What You’ll Get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks (https://www.myrocketcareer.com/working-here/benefits/) .

About Us

Rocket Mortgage® was founded in 1985. Today, we’re a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We’re known as experts in the mortgage industry, but we’re also innovators – we strive to create the best experiences for our clients from beginning to end. And we’re not your typical employer. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the Company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, The Pulse, at Careers@myrocketcareer.com .

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at Careers@myrocketcareer.com.