Product Collateral Manager

About Us

Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’ largest network of experts, Freeman’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 97-year legacy in event management as well as new technologies to deliver moments that matter.

Summary

Freeman is seeking an experienced and innovative Product Collateral Manager.

This position will lead all enterprise product collateral initiatives and identify and manage internal and external resources to deliver creative, informative product collateral to drive sales and educate our clients about Freeman’s product & service offerings. You will develop a product collateral strategy inclusive of replenishment strategy for all existing and new product categories. The environment is fast-paced, energetic, and highly collaborative. Responsibilities include product content development, internal product communications, creative development, and project management.

This position will support our Product Management team. It is eligible to work a hybrid schedule, generally requiring work in-office 2-3 days per week. The ideal candidate will be located in Dallas, TX; however, we are also open to candidates based out of:

Alexandria, VA

Las Vegas, NV

Essential Duties & Responsibilities

Collaborate with product managers and stakeholders to design, develop, and rollout product collateral – factsheets, presentations, brochures, catalogs, sales aids, and battle cards to drive sales and educate clients and internal Freeman teams about new and current products.

Partner with Marketing to ensure all product collateral aligns with Freeman brand, both aesthetically as well as messaging tone.

Support growth team with product presentations for strategic client presentations.

Organize and participate in cross-functional design thinking brainstorming workshops and focus groups with clients, design, growth, CX, sustainability, delivery, and vendors.

Partner with marketing to create specific product positioning and value propositions that ladder up to Freeman’s strategic positioning and resonate with the customer audiences. Ensure collateral key messages are centered around the customer experience and are easily understood by internal Freeman stakeholders and customers.

Manage product requirements including product features, safety callouts, parts, pricing, sustainability, and containerization specifications for all collateral needs. Responsible for accuracy of part numbers, product dimensions and standardization of listings.

Partner with third-party vendors to create mood boards and sample books for both clients and Freeman growth teams.

Manage all aspects of content in support of product launches including project timetables, internal reviews, cross functional team collaboration and more that spans graphic layout, videography, photography, renderings, brand ID and digital positioning.

Support marketing in any product launches that require external go-to-market support across website, PR, nurture, best practices content, etc.

Ensure all certifications included in the collateral are issued and assigned per industry requirements.

Review and approve all product collateral, troubleshoot production samples, and make necessary changes to improve per cross-functional feedback.

Establish standardized process for integrating product collateral in design, growth, CX, delivery and sustainability training modules for new and existing product categories.

Coordinate collateral materials for all customer and vendor product showcases.

Create client and Freeman feedback loop to continually improve product collateral.

Responsible for researching and staying ahead of product presentation trends & tools and partnering with both trade show and complimentary industry resources to deliver best-in-class collateral.

Lead the phase out strategy and disposal planning (inclusive of sustainability considerations) for all outdated collateral.

Manage the product collateral budget and optimize resources to execute collateral projects.

Ability to interact and influence across all levels of the organization and vendor partners.

Technically savvy, comfortable collaborating with and influencing product management and engineering teams.

Must be able to work with limited supervision and be accountable for actions and decisions.

Perform all other duties as assigned.

Education & Experience

College degree with 3-7 years related product collateral management experience or equivalent experience

Trade show, retail or hospitality industry experience preferred

Adobe Creative Suite

Proficient with Microsoft Office Suite

Strong verbal and written communication skills and ability to communicate with all levels in the organization

Ability to work in a fast-paced environment and manage multiple projects simultaneously

The hiring team would like to view a portfolio of relevant work that showcases your skills and experience related to this position

Travel Requirements

Travel up to 25%

What We Offer

Freeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.

Medical, Dental, Vision Insurance

Tuition Reimbursement

Paid Parental Leave

Life, Accident and Disability

Retirement with Company Match

Paid Time Off

Diversity Commitment

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.

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