Director, Marketing, Communications and Public Relations (JR24-47905)

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Responsible for developing marketing and communication strategies and overseeing implementation of a comprehensive plan in support of those strategies while ensuring alignment and close coordination with any marketing and communication initiatives of the West Virginia University Health System. Responsible for communication to the public via an external website that promotes physician and hospital-based services, as well as promotional materials targeted to the public and referring physicians. Coordinates with local hospital representatives all public events, internal and external communication, outreach to local news media, all marketing initiatives (in tandem and coordination with the Health System), and all community outreach activities. Leads the overall digital strategy for the hospitals and ensures their websites are appropriately maintained and updated with fresh and accurate content. Additional responsibilities include fundraising, charitable giving, and sponsorships of community-based events in coordination with local hospitals.

MINIMUM QUALIFICATIONS:
EDUCATION, CERTIFICATION, AND/OR LICENSURE:
1. Bachelors degree in Communications, Journalism, Marketing, English, or a related field.
EXPERIENCE:
1. Ten (10) years experience in communications, public relations, marketing, or related field.

PREFERRED QUALIFICATIONS:
EDUCATION, CERTIFICATION, AND/OR LICENSURE:
1. Masters degree Communications, Journalism, Marketing, English, or a related field.
EXPERIENCE:
1. Three (3) years experience in a leadership position in healthcare organization.

CORE DUTIES AND RESPONSIBILITIES: The statements described here are intended to describe the general nature of work being performed by people assigned to this position. They are not intended to be constructed as an all-inclusive list of all responsibilities and duties. Other duties may be assigned.
1. Serves as the lead internal communications officer and strategist for identified hospitals and applicable managed/affiliated entities in the local region.
2. Provides strategic internal communications counsel and support; helps identify communication priorities, strategies and tactics, and crafts messages. Also provides support to other leaders, internal groups, committees and employees.
3. Develops strategies in coordination with local hospitals and oversee implementation of comprehensive plans for regular and emergency internal communication.
4. Conducts periodic examinations of communication tactics to determine if they are achieving desired results.
5. Guides development of the organizations intranet site using a content… For full info follow application link.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Please view Equal Employment Opportunity Posters provided by OFCCP here.
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)