Marketing Data Analyst – R2073

## Job Description Summary

Under direction of the Senior AVP, Marketing and User-Experience, this role will provide data analysis for the Redstone marketing team. Analysis to include campaign impact, market segmentation recommendations, persona development, and presents findings in user-friendly reports and dashboards. Collaborates across the organization to ensure clarity and consistency of analysis and reporting efforts.

## Job Description

## ESSENTIAL DUTIES AND RESPONSIBILITIES

– Provides data analysis to support project and business goals utilizing a wide source of data, including but not limited to; campaign and marketing analytic data, external and other internal data.

– Assists in managing and designing the reporting environment, including data sources, security, and metadata. Develop a structure and replicable reporting methodologies to ensure consistency of analysis and reporting.

– Supports initiatives for data integrity and normalization. Assesses data cleanliness, ensuring accuracy, completeness, reliability, relevance and timeliness.

– Processes confidential data and information according to strict guidelines, ensuring compliance with rules and regulations.

– Analyzes marketing program opportunities and outcomes to increase business unit market segment. Utilizes data to measure and forecast for future potential marketing programs.

– Works cross functionally with Data Science, Innovations, and other areas, to develop shared solutions and identify and solve where inconsistencies are identified.

– Identifies and maximizes opportunities to utilize computer systems and resources to collect data regarding services or program business processes, utilizing internal and external data sources, integrated data consolidation platforms and data visualization software.

– Manages project deadlines and ensures that assigned work is completed on time and within budget. Actively drives the daily operations of project tracking, scheduling, and information sharing for a high volume and broad variety of projects.

– Executes best practices around the customer-use experience and utilizes data to drive user engagement and increased responses.

## Company Wide Expectations

– Maintains a professional image and demeanor at all times, consistently demonstrating Credit Union RISE Values and adhering to the Code of Ethics.

– Delivers friendly, caring service to internal and external members.

– Complies with all applicable State, Federal and NCUA rules and regulations and all Credit Union policies and procedures.

– Follow all physical and online security procedures and maintain strict confidentiality of all member information.

– Completes all required regulatory and compliance training and maintains required knowledge of Credit Union products and services.

– Works scheduled hours and maintains punctuality.

– Performs other related duties as assigned or requested.

## EDUCATION/EXPERIENCE

## Minimum Qualifications

To perform this job satisfactorily, an employee must be able to carry out each essential duty competently. The requirements listed below are representative of the education, experience, skills and abilities required.

An equivalent combination of education and experience may be considered.

## Education Requirements

– Required – 4 Year / Bachelors Degree – Data Science, Marketing Automation, Analytics or closely related field.

## Experience Requirement

– Required – 1 Year – Responsible business domain experience in data analytics – analytical experience in marketing preferred.

– Required – 1 Year – Experience with various data/analytical tools (e.g. SQL, Data Lake, PowerBI, Incorta, Google Analytics, Adobe Analytics).

– Preferred – Experience with programming languages,(e.g. Python, Scala) for data cleaning and data analysis.

– Pr ferred – Working knowledge on visualization tools like Google Data Studio.

– Preferred – Familiarity with marketing and business automation.

– Preferred – Understanding of A/B testing and performance optimization.

## SKILLS/ABILITIES

– Effectively apply internal/external customer service practices and processes to meet quality service standards.

– Learn and apply information, on a wide range of Credit Union products, services and regulatory compliance requirements as relevant to research and analysis.

– Communicate in a professional manner and deliver information clearly and effectively. Actively listen to questions, opinions and ideas of others. Use tact and diplomacy in sensitive and confidential situations.

– Strong analytical skills and the ability to work with large data sets, with a driving curiosity to identify, formulate, and solve problems.

– Comfortable deriving business implications from data/analyses and making recommendations for business action–even in the absence of complete information.

– Desire and ability to continuously learn new analytical methods and tools in order to have increasing impact on business results.

– Provide guidance in the resolution of complex problems utilizing advanced knowledge and experience within areas of responsibility.

– Promote and foster excellent member service and teamwork throughout department in a collaborative and goal-oriented environment

– Use correct English including spelling, grammar and punctuation.

– Understand and follow written and oral instructions.

– Ability to self-manage and adhere to deadlines in a fast-paced environment.

## PHYSICAL DEMANDS

## Physical Demands Disclaimer

The physical demands described here are representative of those that must be met by employees to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

## Physical Requirements

– Intermittent standing, sitting, walking, bending and climbing.

– Using hands repetitively to handle, feel or operate computers and other standard office equipment.

– Reaching with hands and arms.

– Intermittent lifting and carrying up to 25 pounds.

## WORK ENVIRONMENT

## Work Environment Disclaimer

An employee in this job will experience the following main work environments, others not listed may also be encountered on occasion;

## Work Environment

– Works in a general office environment.

Redstone Federal Credit Union is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status or status as an individual with disability. All qualified applicants will not be discriminated against on the basis of disability.

We are proud to be a Drug-Free and Tobacco Free Workplace.

Equal Opportunity Employer – minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity