Director of Marketing / Clinical Liaison

DESCRIPTION

Director of Marketing/ Clinical Liaison

This position coordinates and enhances the facility’s inquiry, admission, and marketing process. Conducting on-site evaluations of patient referrals and complete daily sales calls on target market and referrals

Director of Marketing/Clinical Liaison Job Description :

Outside facility role. This position requires travel to various hospitals, alfs, physician offices etc. This role is not internal

· Takes inquiry calls from hospitals, families, etc

· Clinically review of referrals and conducting onsite visits

· Maintaining and growing relationships with hospital case managers/dc planners/social workers

· Identifying needs of the patients/families and directing referrals to facilities.

· Identifying needs of the target market and represent the facilities at community partner meetings

· Ensures responses to inquiries are handled properly, timely, and with appropriate follow-up.

· Demonstrate a sense of urgency regarding census/premium mix enhancement and management.

· Serves as a member of the marketing team to enhance resident and community relations.

· Assist in maintaining a database of medical contacts/community resources.

· Assists with bringing physicians on board

· Maintain/create relationships with local alfs, group homes, etc

· Creates new promotional items ideas to aid in the increase of referrals

· Follows up on all hospitalized patients to ensure they return to the snf

EOE