SEM Marketing Specialist

We are currently looking for a SEM Marketing Specialist to join our premier in-house digital marketing team. If you are looking for a new challenge with a fun work environment and an entrepreneurial culture, we ask that you please apply-wed love to have you join our team.

What Youll Do:

Plan and execute digital marketing initiatives across several platforms including Google Ads, Microsoft Ads, SA360 and Campaign Manager

Drive campaign performance through optimizations and A/B testing strategies

Provide performance reporting and insights on various digital marketing initiatives using tools such as GA4, LookerStudio, SA360 & more

Lead active communication between different Good Sam lines of business and the digital marketing team

Large project focus agility. Activate coordinators to help execute and complete projects

Support the development of coordinators

Work with peers to increase skill sets

Seek information to improve current process’s and or overall efficiency

Personality:

Self-driven, results-oriented with a positive outlook, and a clear focus on high quality and business efficiency. A natural forward planner who critically assesses own performance. Mature, credible, and comfortable in dealing with company executives. Reliable, tolerant, and determined. Empathic communicator, able to see things from the other persons point of view. Well-presented and businesslike.

What Youll Need to Have for the Role:

Minimum 2 years’ experience as SEM Specialist, SEM Coordinator, digital marketing coordinator, or equivalent external experience.

Advanced knowledge of the following is a must: Google Ads, Microsoft Ads, SA360, Campaign Manager, GA4

Base understanding of channel tagging and tracking is a plus

Ability to pull, analyze and derive insights from channel reports

Must be self-motivated team player, professional, detail orientated and possess excellent oral and written communication skills.

Comfortable working under pressure with tight deadlines.

Strong customer service skills with a commitment to superior quality.

Outstanding creative presentation skills.

Capacity to lead and manage more than one project simultaneously.

Proven ability to lead by example with positive attitude.

Skills and Talents for Advancement

Able to lead campaign builds in commonly used platforms. (Google Ads, Microsoft Ads, SA360, Campaign Manager, GA4)

Source and provide materials from multiple sources to organize and execute desired strategy

Innovation – proven ability to identify trends in current space to optimize and create increased performance of existing and or new campaigns.

Deliver in the moment feedback to peers and leaders to grow the culture of One Team.

Identify internal passions and focus to align with channel manager roles.

Self-assessment and personal awareness.

Advanced skills learned from channel managers with in current vertical. 24 months minimum.

Consistently produces exceptional results in a defined focused area – best there is in their role

Knows current job well and enhances skills for their current job and future

Adapts well to new situations and challenges

Teach and train others and provide back-fill for your position (Succession Planning)

Identify internal mentor

#LI-Hybrid

Pay Range:

$55,335.00-$83,055.00 Annual

In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com

We are an equal employment opportunity employer. The Companys policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.