Senior Digital Strategist

Job Description

Diversity, Equity and Inclusion are at the core of our mission to strengthen and empower the communities we serve.

Adpearance is a Portland-based, results-driven digital marketing agency that helps businesses to generate the most sales opportunities possible. We’re well known as the best in automotive and are successfully expanding to more verticals, too.

But that’s what we do. Anyone who is applying deserves to know who we are.

We are the Nerdherd. A group of people who have an innate desire to connect with something bigger than ourselves– both professionally and personally. Who love to solve problems. Who see the beauty of the mind. Who want to balance work-from-home flexibility with being part of a community. We know we’re a part of something special and want to attract curious minds to make our performance, company, and culture better. The three words our employees most frequently use to describe working at Adpearance: Welcoming. Challenging. Fun.

If that sounds like the kind of company you want to be a part of, there’s good news. We’re hiring for a Digital Strategist .

What youll be doing:

Managing the business and growing relationships with all stakeholders within key Automotive Dealership accounts

Successfully launching new client campaigns and effectively communicate goals & key metrics for success while establishing the relationship post-sale

Meeting with dealership Owners/GMs, Marketing Directors and/or GSMs in order to continue to strengthen relationships and engagement

Utilizing data and real time market information to make recommendations to your clients regarding inventory levels, sales process, marketing efforts and areas of opportunity

Crafting and building the story surrounding the results of existing campaigns and delivering that information to key stakeholders of the business

Using tools such as our Platform, Google Analytics, Google Adwords, Market Share data and dealership CRM data in order to understand how campaigns are performing and make suggestions both internally and externally to build upon success

Running and commanding the room during reporting meetings either inside the dealership or via Zoom in order to deliver campaign performance information to C-level executives within the Dealership

Presenting areas for growth to existing clients and sister stores in order to expand business and increase success for our clients

Skills and experience you bring:

Bachelors Degree or equivalent education and experience

Passion for digital advertising and sales

Minimum two years’ experience in a sales or account management role, with direct experience with online marketing or media

Minimum 3 years of experience working with automotive dealers

Minimum 3 years of digital marketing experience, including understanding of SEO/Search/Display/Video/Social Media Marketing/lead generations.

Minimum 3 years of account management experience, which includes having upselling goals on services mentioned above.

Strong team collaboration experience

Assertive, goal-oriented and self-motivated

Ability to manage multiple projects and work under deadlines with outstanding organization skills

Professional communication skills, to work directly with customers

Superior knowledge of digital advertising products, (display, search engine marketing, search engine optimization), with the ability to learn new technology

Ability to proactively troubleshoot and find creative solutions

Experience with Salesforce.com

Google Analytics; Google AdWords certifications preferred

Occasional travel could be possible.

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52 million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .

Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Recruitment, Advance Travel & Tourism, Cloud Theory, Hoot Interactive, Reckon, Red Clay Media, Search Optics, Subtext, Lonestar Live.

Advance Local Media is committed to creating a diverse and inclusive environment, and is proud to be an equal opportunity/affirmative action employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.

Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.