Sr. Content Writer, B2B Marketing

Sr. Content Writer, B2B Marketing

Date: Sep 18, 2024

Location(s): Juno Beach, FL, US, 33408

Company: NextEra Energy

Requisition ID: 82788

is the worlds largest generator of renewable energy from the wind and sun, and a world leader in battery storage. We provide energy-related products and services that grow our economy, protect the environment, support our communities and help customers meet their energy needs. We are leading the decarbonization of the U.S. economy with our goal to reach Real Zero carbon emissions from our operations by 2045 while improving customer affordability and reliability. Are you interested in creating a cleaner environment for future generations? Join our world-class, innovative team today.

Position Specific Description

You’re experienced – a proven writer and storyteller. You’re innovative and strategic. You have a specialized ability to take complex products, solutions and services and craft compelling stories and educational pieces for large Commercial & Industrial (C&I) and Utility organization decision-makers. In this role, you will use your investigative, research and creative skills to write and edit original, engaging copy for case studies, white papers, video scripts, sales materials, email campaigns and more.

Employees in this role are responsible for providing excellent content support to assigned business unit partners as measured by completion of required planning and execution, and client feedback. Employees in this role are responsible for using business and customer insights to support the development and implementation of content strategies and tactics to improve customer and stakeholder perception as measured by campaign results. This role will require the individual to write a variety of content, take guidance and feedback and have strong planning capabilities, as well as excellent verbal and written communication skills.

  

Principal Responsibilities:

Take strategy and creative briefs to execute the creation of original content concepts that result in effective and compelling communication

Think conceptually about how to sell a product or service in an original, imaginative and attention-grabbing way

Make complex topics simple and easy to comprehend

Work closely with internal subject matter experts, sales teams and key stakeholders to understand stories, product features, and value propositions

Evaluate existing research and conduct high-quality research

Craft different content for various channels (blogs, whitepapers, video scripts, emails, social media) with an ability to adapt writing to fit the audience and the medium

Supports internal business partners on content strategy and provides executive and content support. Serves as liaison for assigned business units and serves as project manager for campaigns and cross-functional initiatives

Embrace our brand’s voice and amplify our company’s story

Ability to communicate with multiple internal partners and teams at varying levels in the organization

Use research and audience insight to develop content plans, materials and tactics

Measures results and evaluates the effectiveness of content and tactics to drive improvements

Supports emergency events, as assigned

Performs other job-related duties as assigned

Qualifications:

Experience writing promotional/sales-like copy or other B2B experience preferred

An understanding of creative problem solving, brand building and translating strategy into powerful messaging

Fluency in writing for both digital and traditional channels, including social media platforms

Comfortable working with a range of internal stakeholders across multiple departments

Strong written, verbal, interpersonal communication skills, organizational skills, and people management skills

Proven ability to work on multiple projects and meet tight deadlines in a fast-paced environment

Must thrive in a deadline-driven environment while juggling multiple projects

Job Overview

Employees in this role oversee the marketing efforts for a broad portfolio of products/programs that may include direct accountability for delivering annual sales or enrollment goals. Employees exercise high levels of decision-making and budget authority and present program KPIs regularly at the executive or senior leadership level.

Job Duties & Responsibilities

Develops product definition and go-to-market strategies for new products

Provides ongoing program acquisition and retention strategies, which may include campaign and content development

Conducts customer market research efforts around product/market fit, segmentation, messaging, or pain points in conjunction with teams that perform research and insights.

Serves as marketing strategist and contact with product owners

Establishes and manages program marketing budgets

Aligns and drives cross-functional collaboration among internal and external marketing partners across communications, research, creative, digital experience, email, digital marketing, customer service, and product management to maximize marketing program effectiveness and drive cost efficiencies

Identifies cross-selling/upselling strategies across product portfolio and drives cross-functional collaboration to implement strategies where applicable

Ensures compliance of marketing programs with regulatory, legal, customer privacy policies, and establishes and enforces clear processes to ensure quality control and assurance in marketing execution

Performs other job-related duties as assigned

Required Qualifications

High School Grad / GED

Bachelors or Equivalent Experience

Experience: 4 years

Preferred Qualifications

Bachelors Degree

NextEra Energy offers a wide range of benefits to support our employees and their eligible family members. Clickto learn more.

Employee Group: Exempt

Employee Type: Full Time

Job Category: Marketing/Communications

Organization: NextEra Energy Resources, LLC

Relocation Provided: No

NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.

NextEra Energy and provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.

NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies . Please see ourfor more information.