Detroit Regional Dollars for Scholars Communicatio – REQ18943

Organizational Overview
Detroit Regional Dollars for Scholars (DRDFS) empowers and supports students throughout Southeast Michigan to achieve post-secondary success. Founded in 1990, DRDFS provides equitable opportunities for students to access and earn a post-secondary degree, reach their goals, and strengthen our communities.
Through our Next Level Scholars Program, students are engaged beginning in 10th grade and continue through post-secondary credential or degree attainment. The program inspires and prepares students to pursue post-secondary education, which we accomplish through tailored campus visits, SAT preparation, leadership workshops, FAFSA completion, one-on-one coaching and more. DRDFS awards each student a $4,000 scholarship upon high school graduation and continues to provide resources, coaching and support until they earn a post-secondary degree or credential. We are proud that our students outpace their peers in post-secondary enrollment, persistence, and graduation.
Over the past 34 years, what started as a small group of committed neighbors who established the organization to support their local school has evolved into a comprehensive, award winning post-secondary access and success program, serving 16 partner high schools and more than 1,000 students across Southeast Michigan annually.
Opportunity
Detroit Regional Dollars for Scholars is currently seeking a detail-oriented, goal driven and passionate Communications Manager. As the Communications Manager, you will play a critical role in capturing and sharing the story of Detroit Regional Dollars for Scholars and our students in the Next Level Scholars Program. The Communications Manager will oversee all communications and PR efforts for the organization. This role would report to the Executive Director, while working closely with the Program Director, the contracted PR firm, as well as the entire team.
The ideal candidate is organized, professional, experienced in communications and is capable of managing their workload in a fast-paced non-profit environment. In this role, the Communications Manager will have the opportunity to further our mission of empowering and supporting students to achieve post-secondary success by amplifying our message and work across the region.
This is a full-time position based in Plymouth, MI.
Responsibilities:
Communications Strategy: In conjunction with DRDFS Leadership and the contracted PR firm, develop and/or refine internal and external communications strategy, including purpose, shared goals/metrics, content calendar and methods of communication.
Digital Media: Create content, manage and grow the network on social media platforms (Facebook, X, Instagram and LinkedIn). Manage the DRDFS website, create e-newsletter campaigns, blogs and other content.
Print Media: Create and distribute print newsletters, along with marketing materials such as presentations, brochures, one-pagers, banners, etc.
Promotional Event Material and Communication: In collaboration with the Development Manager, create materials and communication plans for DRDFS events including the Celebration Luncheon, Downtown Networking Tailgate, and Executive Advisory Board Meetings.
Media & Content Capture: Effectively collaborate with PR Firm to prepare for media placement, including coordinating subjects for stories. Attend all events, capture content at student events for media (take pictures, video, interviews, etc.) and coordinate any on-site media opportunities.
Publicity and Recognition Committee: Serve as staff lead for the Committee, managing budget and setting annual goals in alignment with strategic plan.
Qualifications:
Bachelors degree
3 years of experience in a related communications role
Experience managing a variety of social media platforms (Instagram, Facebook, X, LinkedIn) and tailoring strategy/messaging to fit target audiences
Highly organized,