Marketing Associate – JR100236_0-7366

This job was posted by https://www.azjobconnection.gov : For more
information, please see: https://www.azjobconnection.gov/jobs/6692658

Overview

Baker Tilly is a leading advisory, tax and assurance firm, providing
clients with a genuine coast-to-coast and global advantage in major
regions of the U.S. and in many of the worlds leading financial
centers – New York, London, San Francisco, Los Angeles, Chicago and
Boston. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP (Baker
Tilly) provide professional services through an alternative practice
structure in accordance with the AICPA Code of Professional Conduct and
applicable laws, regulations and professional standards. Baker Tilly US,
LLP is a licensed independent CPA firm that provides attest services to
its clients. Baker Tilly Advisory Group, LP and its subsidiary entities
provide tax and business advisory services to their clients. Baker Tilly
Advisory Group, LP and its subsidiary entities are not licensed CPA
firms.

Baker Tilly Advisory Group, LP and Baker Tilly US, LLP, trading as Baker
Tilly, are independent members of Baker Tilly International, a worldwide
network of independent accounting and business advisory firms in 141
territories, with 43,000 professionals and a combined worldwide revenue
of $5.2 billion. Visit bakertilly.com or join the conversation on
LinkedIn, Facebook and Instagram.

Please discuss the work location status with your Baker Tilly talent
acquisition professional to understand the requirements for an
opportunity you are exploring.

Baker Tilly is an equal opportunity/affirmative action employer. All
qualified applicants will receive consideration for employment without
regard to race, color, religion, sex, national origin, disability or
protected veteran status, gender identity, sexual orientation, or any
other legally protected basis, in accordance with applicable federal,
state or local law.

Any unsolicited resumes submitted through our website or to Baker Tilly
Advisory Group, LP, employee e-mail accounts are considered property of
Baker Tilly Advisory Group, LP, and are not subject to payment of agency
fees. In order to be an authorized recruitment agency (“search firm”)
for Baker Tilly Advisory Group, LP, there must be a formal written
agreement in place and the agency must be invited, by Baker Tillys
Talent Attraction team, to submit candidates for review via our
applicant tracking system.

Job Description:

The national geography marketing associate is primarily responsible for
assisting with the planning and execution of marketing strategies and
go-to-market campaigns throughout or geographic footprint. They will
help execute a wide range of marketing tactics and initiatives,
including branding, targeted demand generation campaigns, sponsorships,
events, local speaking engagements, e-mail marketing and internal
communications. Projects may include assisting with online research,
writing, editing, formatting and light graphic design of promotional
content, sales collateral, advertising and presentations.

Responsibilities:

1. Assist with sponsorships, events and local speaking engagements

– Provide leadership and coordination on geographic sponsorships and
events in collaboration with go-to-market team members.
– Assist supervisor and other marketing colleagues in developing and
maintaining up-to-date content and case studies to communicate firm
offerings in the market.
– Assist with public relations article placement opportunities. Assist
with the generation of thought leadership and story ideas.
– Follow processes and best practices to enable the tracking of
marketing return on investment.
– Collaborate with colleagues as appropriate to plan and execute
sponsorship and event deliverables.
– Utilize marketing department shared resources as appropriate to help
execute initiatives.
– Participate in planning, project-specific, and team meetings, as
necessary.
– Ensure alignment with marketing strategy, positioning and messaging
in industry, service or other content developed
– Ensure compliance with firm guidelines and brand standards.

2. Collaborate on the execution of go-to-market plans nationwide

Provide assistance for a wide range of marketing tactics and revenue
growth initiatives to help execute go-to-market plans such as: demand
generation and nurturing campaigns, thought leadership, webinars,
videos, sponsorships, special events, seminars, trade show exhibits,
advertising and communications.

Assist with public relations opportunities. Maintain up-to-date list of
targeted industry or service-specific media contacts. Help generate
thought leadership and story ideas, monitor competitive news and develop
specialized strategies for communicating other events.

Assist marketing team in maintaining current and up-to-date industry and
service line marketing tools and templates used throughout our national
geographies.

Develop and execute social media best practices throughout geography.

Collaborate with public relations to share firm news and content through
local channels.

Execute local nomination a