Director, Programmatic Sales

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion (https://www.nbcuniversal.com/diversity-equity-inclusion) initiatives, coupled with our Corporate Social Responsibility (https://www.nbcuniversal.com/csr) work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

The Programmatic & Partnerships Sales team is responsible for leveraging programmatic advertising technology to deliver personalized and addressable advertising at scale across NBCUniversal’s broad portfolio of owned and operated properties and platforms. Consumer adoption of streaming and Connected TV has significantly accelerated, creating monetization opportunities for ad-supported content creators. Growing Connected TV viewership also translates to more opportunities for advertisers to stream their advertising alongside premium content and do so via programmatic channels. The Programmatic division of Ad Sales focuses on NBCU’s market leading position as the creator of the most premium, professionally produced content in market, that combined with scale and rich customer data, delivers unparalleled results for all marketers and brands locally, nationally, and globally.  

Programmatic Sales offers a unique opportunity to join a highly visible team that is a significant driver of the overall company’s current and future growth.  This Account Director will report into the Lead, Programmatic Partnership Sales, and will be a member of an ambitious, fast paced team in hyper growth mode that is focused on serving the needs of major holding companies, independent agencies, mid-tier and performance marketers, DSPs, and marketers who have in housed programmatic buying.  

The ideal candidate has several years of programmatic experience earning, retaining, growing revenue across various inventory ad formats, devices and screens, as well as buying models (Private Marketplace, Programmatic Guaranteed).  In addition to generating revenue, the candidate should be a passionate, patient disruptor, change agent, and educator, who knows how to counsel, coach, and instill comfort and confidence in data enabled automated buying and selling. The role also requires significant collaboration and coordination with cross-functional teams and the ideal candidate values an ad tech start up team culture, changing legacy mindsets, and exploring new way of doing things in order to stay in front of a fast-paced industry and company environment during a transformative point in time. 

Responsibilities:

This is a critical role with a wide range of responsibilities, including: 

Delivering against multi-hundred million dollar programmatic revenue and upfront digital budgets 

Creating, executing, and managing OTT and Connected TV programmatic campaigns 

Serving as a subject matter expert and evangelist on important programmatic business trends, best practices, ad technologies, and NBCU specific capabilities.  Serve as the primary resource for internal teams and sales colleagues across business units 

Prospecting and driving new demand and revenue through Private Marketplace and Programmatic Guaranteed activation methods 

Leading programmatic selling efforts to all relevant buy side advertising partners: DSPs, Agency PBUs & Precision groups, brand marketers 

Cultivating existing programmatic & partner relationships to maximize revenue opportunities 

Collaborating with strategy, campaign management, product, and operations to manage deal health, trouble-shoot as needed, provide bid guidance, and be solutions-forward on how to increase revenue through deal optimization 

Ensuring timely, accurate, and successful delivery of programmatic campaigns. Troubleshoot any issues with clients and proactively seek to prevent delivery and performance concerns 

Educating clients as well as management and oversight with regards to programmatic platforms, products, and campaign best practices 

Basic Requirements:

5 years in digital advertising, with 6 years of direct experience in the programmatic media ecosystem (including exchanges, ad networks, DSPs, SSPs, DMPs, CTV platforms) 

In-depth experience in programmatic video and OTT & CTV sales, including strong grasp of OTT monetization and measurement 

Deep understanding of the online advertising ecosystem including audience targeting, the programmatic landscape, and different media types, with a specific emphasis on Video/OTT  

Understanding of the technologies behind programmatic monetization 

Desired Characteristics:

Organic desire to continually learn about and stay up to speed with industry trends and new areas of revenue growth 

Expertise in creating value and differentiation in the market and understanding where, why, and how clients are focused on audience targeting, automation, and decisioned media 

Senior-level relationships across the OTT ecosystem with all major programmatic players (agencies, in house teams, DSPs.).  Deep understanding of the agency and client landscape, as well as ad-tech; comfort driving opportunity in all contexts 

Ability to interpret programmatic data patterns and bid metrics (delivery, bid rates, win rates, etc.) 

Outstanding communicator with excellent interpersonal skills.  Team player with the ability to communicate and translate technical concepts clearly, concisely, and effectively, both in writing and verbally, with management and cross-functional teams, for both technical and non-technical audiences 

Ability to take a data-driven and consultative approach to maximizing revenue across a broad portfolio of premium properties on all platforms 

Highly analytical, strategic thinker, problem solver with strong attention to detail  

Comfortable supporting a large book of business across a wide variety of clients and agency accounts 

Entrepreneurial team player with strong interpersonal skills and work ethic with ability to work in a fast-paced, exciting environment. Ability to thrive in a team-oriented startup environment 

Ability to work independently with internal and external teams to make decisions and maintain forward momentum and lead projects independently from start to finish, 

Exceptional verbal, written, presentation and communication skills with ability to translate technical concepts clearly and concisely for a broad audience 

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page (https://www.nbcunicareers.com/benefits) of the Careers website. Salary range: $95,000 – $170,000 (SIC eligible)

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