Director, ABM & Segment Marketing

PagerDuty empowers teams of all kinds to do the critical work that moves business forward through the PagerDuty Operations Cloud.

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Director, ABM & Segment Marketing

We are seeking a dynamic, hands-on Director, Account-based & Segment Marketer to join our Global Demand Generation team. In this role, you will be responsible for developing and executing strategic programs that create, accelerate and retain revenue opportunities within specific, targeted accounts and verticals. As a people leader, you will build and manage a team of marketing program managers, ensuring that they have the skills and knowledge needed to execute successful ABM programs.

PagerDuty is a flexible, hybrid workplace. We embrace and encourage in-person working as an integral part of our culture. Both our employees and external research tell us that co-located collaboration strengthens connections, drives innovation, and accelerates learning. This role is expected to come into our San Francisco office once per week, so you can thrive in your new role and fully embrace being a Dutonian!

Key Responsibilities

Account-based Marketing (ABM) Strategy: Develop and execute an ABM strategy that aligns with the companys revenue goals, including 1:Many, 1:Few, and 1:1 program types. Develop, plan, execute, and analyze account-based marketing programs, leveraging an integrated mix of inbound and outbound tactics in collaboration with various Marketing teams.

Vertical Marketing: Oversee the planning, development, and execution of marketing programs targeting the U.S. Public Sector. Partner closely with our Enterprise sales leadership to identify and prioritize opportunities for other vertical-specific programming.

Cross-functional Alignment: Collaborate closely with Sales and Customer Success leaders to identify and segment high-value accounts, conduct in-depth account research, and understand GTM priorities and goals. Lead our cross-functional ABM Council to ensure alignment and visibility of our strategy and performance.

Building for Scale: Develop ABM playbooks that scales across our global enterprise sales teams in each region to include account mapping and research process, persona development, target account list creation, content development, offer strategies, and marketing channel guidance. Train and enable regional marketers to deploy in the region.

Analysis & Optimization: Analyze account-based metrics to ensure business impact is measured by target account pipeline/bookings (sourced/influenced), database growth, and account/person engagement. Ensure stakeholders understand performance metrics and insights and adjust the strategy as necessary.

Team Leadership: Build, coach, and develop your team of ABM and vertical marketing program managers.

Basic Qualifications

8 years experience in demand generation roles at a SaaS company, with at least 3 years in a senior-level people management role

3 years experience leading account-based marketing programs in partnership with enterprise sales organizations.

Experience with ABM tools (e.g., Demandbase or 6sense) and marketing automation (Marketo preferred)

Proven track record of building successful trusted partnerships with internal stakeholders to craft programs that are metrics-driven in their approach

Proficiency in analyzing marketing funnel, account-based, and pipeline metrics

Preferred Qualifications

Experience with scaling ABM strategies globally

Able to work in a highly collaborative environment with team goals in a fast-moving and sometimes ambiguous environment

Ability to understand the end-to-end process and determine areas of improvement, automation, and refinement to allow for the ability to grow and scale.

An efficient multi-tasker – can marshal resources and orchestrate multiple activities at once to accomplish their goal.

Exceptional problem solver – uses rigorous logic and methods to solve problems and is excellent at detailed analysis. Doesn’t stop at first answers but strives to seek the correct answer.

The base salary range for this position is 158,000 – 246,000 USD. This role may also be eligible for bonus, commission, equity, and/or benefits.

Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.

Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.

Not sure if you qualify?

Apply anyway! We extend opportunities to a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether youre new to the corporate world, returning to work after a gap in employment, or simply looking to take the next step in your career path, we are excited to connect with you.

Where we work

PagerDuty currently has offices in Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. We offer a hybrid, flexible workplace. We also provide ample opportunities for in-person and virtual connection, like team offsites and volunteering events.

How we work

Our values are deeply embedded in how we operate and the people we bring on board. You will see our values ingrained in how we support our customers, collaborate with our colleagues, develop our products and foster an inclusive and empathetic work culture.

Champion the Customer | Put users first to design great products and experiences.

Run Together | Build strong teams that amplify our impact on users.

Take the Lead | Disrupt and invent to be the first choice for users.

Ack Own | Take ownership and action to deliver more efficiently to users.

Bring Your Self | Bring your best self to build empathy and trust with users.

What we offer

One way we ensure our employees are inspired to do their best is through a comprehensive total rewards approach that supports them and their loved ones. As a global organization, our programs are competitive with industry standards and aligned with local laws and regulations. Learn more, including country-specific offerings, on our benefits site (https://careers.pagerduty.com/global-benefits) .

Your package may include:

Competitive salary

Comprehensive benefits package from day one

Flexible work arrangements

Generous paid vacation time

Paid holidays and sick leave

Dutonian Wellness Days – scheduled company-wide paid days off in addition to PTO

Company equity

ESPP (Employee Stock Purchase Program)

Retirement or pension plan

Paid parental leave – up to 22 weeks for pregnant parent, up to 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)

HibernationDuty – an annual company paid week off when everyone at PagerDuty, with the exception of a small, coverage crew, is asked to take a much needed break to truly disconnect and recharge

Paid volunteer time off – 20 hours per year

Company-wide hack weeks

Mental wellness programs

Eligibility may vary by role, region, and tenure

About PagerDuty

PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. The PagerDuty Operations Cloud revolutionizes how critical work gets done, and powers the agility that drives digital transformation. Customers rely on the PagerDuty Operations Cloud to compress costs, accelerate productivity, win revenue, sustain seamless digital experiences, and earn customer trust. More than half of the Fortune 500 and more than two thirds of the Fortune 100 trust PagerDuty including Cisco, Cox Automotive, DoorDash, Electronic Arts, Genentech, Shopify, Zoom and more.

Led by CEO Jennifer Tejada, PagerDuty’s Board of Directors is 50% female and 62% URP representation. We strive to build a more equitable world by investing 1% each of company equity, product, and employee volunteer time.

PagerDuty is Great Place to Work-certified™, a Fortune Best Workplace for Millennials, a Fortune Best Medium Workplace, a Fortune Best Workplace in Technology, and a top rated product on TrustRadius and G2.

Go behind-the-scenes on our careers site (https://careers.pagerduty.com/home) and @pagerduty on Instagram.

Additional Information

PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.

PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email accommodation@pagerduty.com and we will work with you to meet your accessibility needs.

PagerDuty uses the E-Verify employment verification program.