GMC Assistant Marketing Manager

Job Description

This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum.

General Purpose of Position:

The primary purpose is to provide support and oversee the lifecycle management of relevant GMC models, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities in support of business objectives. Job responsibilities also include understanding the customer, competition, and the segment dynamics, identifying market trends, appropriate packaging and preparing for the next generation vehicles. This position reports to the Marketing Manager. The two open roles are supporting HUMMER EV, and Canyon/Yukon (Including any future variants)

Main Duties and Responsibilities include:

Collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for the relevant model(s).

Leverage marketing information, segment trends and competitive facing material to uncover key consumer insights, competitive opportunities and execute on the insights.

Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct information.

For mid-cycle and new major product launches, develop comprehensive launch plan with strong communication with Communications, Product and Advertising teams.

Collaborate with Centers of Expertise (Media, Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional and adjacency promotions.

Collaborate with supply chain, scheduling, and order fulfillment teams to understand, anticipate, and drive creative resolution to production and forecasting issues.

Interface with the research community to develop and leverage insights for current and future product with leadership reporting for awareness and strategic decision making.

Participate in trade-off decisions/conflict resolution between Centers of Expertise (Brands, Product, Finance, Nameplates)

Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages.

Develop content for product training as the SME of the vehicle including field training guides, trailering resources, and dealer-facing training.

Analyze data with cross-functional communications to Sales Ops, Regional Teams and Finance on pricing, incentive strategy, and execution.

Act as a resource to the Field teams by developing clear and consistent communications including brand updates, recommended ordering configurations, and constraints.

Leverage strong Data & Analytical skills to develop recommendations and POVs for current and future vehicle product.

Implement innovative strategies to elevate the customer experience, to achieve brand goals.

Provide support as requested to brand team on creative work in terms of scope, key messages, and customer target; all within the context of GMC positioning.

Requirements

Bachelor’s degree required

5 years of experience, preferably in divisional marketing, product marketing, sales and/or marketing COE functional experience

Proven working experience in project management

Skills and Abilities:

Ability to work well in a complex team environment

Ability to work effectively with others

Ability to effectively manage multiple assignments and prioritization to meet deadlines

Ability to synthesize data into critical information

Ability to make/recognize effective trade-off decisions that balance multiple considerations

Excellent oral and written communications skills

Highly developed presentation skills both in the development and delivery of presentation

Proven ability to use complex data to form in-depth analytical insights

High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint

Ability to travel, 10-15% Domestically

Preferred qualifications

Diverse marketing experiences preferred. Packaging, positioning, research, and pricing experience a bonus

Expertise with electric vehicles (including but not limited to product, infrastructure, owner experience) preferred

Dealer contact preferred

Additional Job Description

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

This role may be eligible for relocation benefits.

About GM

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Why Join Us

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Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;

• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;

• Company and matching contributions to 401K savings plan to help you save for retirement;

• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;

• Tuition assistance and student loan refinancing;

• Discount on GM vehicles for you, your family and friends.

Diversity Information

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We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

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