Senior Analyst, Insights

ABOUT WHIRLPOOL CORPORATION

Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

This role sits within the Brand organization in the North American region, supporting major appliances (Laundry, Refrigeration, Cooking, and Dishwashers). The Brand team promotes and maintains the brand image at local and national levels. This team coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand.

This role in summary

The Senior Analyst is responsible for supporting Whirlpool’s marketing priorities by representing the voice of the marketplace in all key commercial decisions, and will assist in the design and management of primary research projects (both qualitative and quantitative) in support of Whirlpool commercial initiatives.

Your responsibilities will include

Understand and support insights initiatives across Brand, Product, and Shopper marketing

Build clear concise insights summaries that can be socialized across the commercial organization

Explore, summarize and synthesize data (e.g., attributes, transactional, behaviors, etc.) to draw conclusions and make recommendations resulting in actionable strategies

Represent consistent expertise on the Who/What/Where/When/Why of both the consumer and shopper

Partner with commercial intelligence cross functional teams to drive synergistic touchpoints in marketplace insights

Drive exposure to whats new/next eg. methods, trends and future forecasting

Establish strong, collaborative working relationships with external vendors/suppliers to ensure that deliverables are consistent with project research objectives and are within the standards for quality and ethical research.

Own and manage the vendor contracts and budget associated with primary and secondary research partners

Minimum requirements

Bachelor’s degree

3 years of experience in primary research design, execution, and reporting

Preferred skills and experiences

Analytical skills

Strategic thinking agility

Communication and relationship building

Microsoft Office, Google Suite

Master’s Degree in one of the following: Marketing, Business Administration, Decision Science, Economics, Marketing Research, Behavioral Psychology, Social Sciences, or related field

What we offer

Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy – Early Childhood Center (depending upon availability – additional costs required).

Additional information

Whirlpool’s Ways of Working

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply ‘always on’ flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work from anywhere on Friday.

We offer other flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

Flexible Friday – Option to work extra hours Monday through Thursday to finish up work early on Friday.

Two-Week Work from Anywhere – Minimum of one-week increments for a total of two weeks per year.

Sabbatical – Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation

See what its like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.