Product Marketing Manager – R-21944-6115

This job was posted by https://illinoisjoblink.illinois.gov : For more
information, please see:
https://illinoisjoblink.illinois.gov/jobs/12216512 At Panduit, Our
People Make the Difference. Were looking for individuals who share our
passion for innovation, diversity and inclusion, and sustainability.

What You Will Do

As a Product Marketing Manager, youll develop messaging and marketing
plans to boost awareness and drive growth for our product portfolio.
Youll create impactful content to enhance market visibility and
generate demand, while using data and KPIs to assess and refine
performance. In this role, youll work closely with Product Management
and Business Development to define go-to-market (GTM) strategies,
ensuring clear audience personas and product positioning. This position
involves collaboration across global, cross-functional teams, including
Product Management, Business Development, Sales, and external vendors,
with frequent interaction with customers.

– GTM Messaging and Content: Develop strategic plans and execute
campaigns to boost brand awareness and generate leads. Develop
compelling messaging for assigned product lines by analyzing
customer feedback and competitor insights. Lead tradename
development as needed.
– New Product Launches: Act as the marketing SME, collaborating with
internal teams and external vendors to shape launch content. Create
promotional materials, including webinars, presentations, videos,
blogs, and sales training resources.
– Digital Content: Oversee all digital content for assigned products,
including landing pages. Optimize SEO to improve online presence.
– Use Case Development: Develop and maintain use cases and case
studies that reflect customer needs and market trends. Ensure
content is updated and used effectively in presentations and sales
training.
– Education and Joint Partner Marketing: Collaborate with external
partners and industry alliances to create joint marketing materials.
Work with Brand Marketing to ensure brand consistency and lead
initiatives to educate target audiences on product benefits.
– Tradeshows and Graphics: Manage trade show activities from planning
to execution. Develop graphics for trade shows and product displays,
and coordinate schedules with Product Management and Business
Development.

What You Will Bring

– Bachelors Degree in a technical or business field required; or
relevant equivalent experience in lieu of degree.
– Preferred Degree: MBA or working towards MBA.
– Years of Experience: 8 years of experience with at least 6 years of
total product marketing experience in enterprise and at least 3
years of product marketing or product management experience in
network infrastructure.
– Demonstrated success working as part of a cross-functional team to
launch new products across global markets that have met set revenue
goals.
– Experience marketing products within a solution set or product
portfolio.
– Exceptional strategic messaging, copywriting, and project management
capabilities.
– Ability to develop compelling presentations with experience
presenting in both in-person and virtual settings.
– Ability to distill technical concepts and information into
go-to-market ready messaging.
– Familiarity with Canva, Marketo, Loom, and Tableau a plus.
– Familiarity with marketing automation, lead management, CRM systems,
and similar tools a plus.
– Familiarity with Search Engine Optimization strategies and tools a
plus.
– Familiarity with Adobe illustrator and/or similar software a plus.
– Preferred marketing experience in related industry: power, safety,
IT.
– Bold thinker with entrepreneurial spirit, comfortable with working
in the unknown.

What We Can Offer You

– Competitive Total Rewards Pro ram with health and financial
benefits.
– Flexible work options. This role will require you to be in the
office 50% of the time (schedule based on managers discretion).
– Generous vacation, sick days, holidays, and a volunteer day.
– 401K match and profit sharing.
– Multiple healthcare options.
– Parental leave.
– Growth and development opportunities.

Join us in building a sustainable and connected world. Apply online to
be part of the Panduit team. Were an Equal Opportunity Employer,
dedicated to creating an inclusive workplace for all.

Applicants must be currently authorized to work in the United States on
a full-time basis. Panduit will not sponsor applicants for work visas
now or in the future.

Work Shift

Day (United States of America)