Business Development Manager

Business Development Manager, Boston/ South Shore (Century) Position
Overview The Brand Development Manager (BDM) is a performance-driven
on-premise sales professional focused on engaging customers and
consumers to drive brand visibility and sales for Diageos portfolio,
with a focus on whiskey, agave, and other leading brands. This role
requires expertise in influencer marketing, digital engagement, and
strategic partnerships to enhance brand equity, awareness, and consumer
adoption. By leveraging supplier and internal assets, the BDM will shape
cross-brand partnerships and develop innovative strategies to ensure
Diageos brands remain relevant and deeply connected wit This role is
located in the Boston/South Shore area of MA. Key Accountabilities:
Build and maintain strong relationships with key on premise accounts to
drive visibility and growth of Diageos portfolio. Develop and execute
brand initiatives, platforms, and campaigns. Plan and execute immersive
brand experiences and activations, including trade events and
consumer-facing engagements. Partner with accounts on cocktail menu R&D,
consultation, and strategy to ensure Diageo brands are featured
prominently. Deliver training sessions to staff on brand, category, and
cocktail knowledge. Manage influencer partnerships and budget, focusing
on ROI while growing the Diageo Tequila and Whiskey brands through
strategic collaboration. Track sales data and analyze market trends,
delivering monthly reports with actionable insights for growth
opportunities. Actively engage on social platforms to raise brand
visibility and connect with consumers. Meet monthly and quarterly
performance targets, including account visits, activations, educational
sessions, and new influencer relationships. Requirements
Knowledge/Skills/Abilities: Elevated understanding of social media
platforms and influencer marketing. Proven experience in event planning
and execution for trade and consumer audiences. Ability to analyze sales
data and make data-driven decisions. Excellent communication skills,
both verbal and written, with the ability to convey brand messaging
across multiple platforms. Experience working with distributor sales
teams to enhance brand presence and meet sales targets. Strong
organizational skills with the ability to manage budgets and demonstrate
ROI for marketing activities. Knowledge of industry trends, customer
needs, and brand reception, particularly in the Whiskey and Agave
categories. Media training or experience in handling brand
communications is a plus. Education/Training/Experience High School
Diploma or equivalent required College degree or equivalent work
experience preferred Candidate must possess a valid Massachusetts
drivers license and registration Minimum of 2 years experience in
brand management, sales, or marketing within the beverage alcohol
industry. Experience working with distributors and managing on premise
relationships. Proven experience in influencer marketing and social
media strategy. Physical Demands and Environment: Ability to work
flexible hours and travel frequently to visit key accounts, attend
industry events, and meet with influencers. Must be able to lift
promotional materials and event setups weighing up to 40 pounds. Work
may involve extended periods of standing during activations and events.
Role involves working in many environments, from office settings to
bars, restaurants, and event spaces. Work requires travel and exposure
to weather conditions. Potential for accidents due to travel including
traffic accidents, delivery of goods, or the set up of displays.