Business Development Manager

Business Development Manager, Cape Cod (Century) Position Overview The
Brand Development Manager (BDM) is a performance-driven on-premise sales
professional focused on engaging customers and consumers to drive brand
visibility and sales for Diageos portfolio, with a focus on whiskey,
agave, and other leading brands. This role requires expertise in
influencer marketing, digital engagement, and strategic partnerships to
enhance brand equity, awareness, and consumer adoption. By leveraging
supplier and internal assets, the BDM will shape cross-brand
partnerships and develop innovative strategies to ensure Diageos
brands remain relevant and deeply connected wit This role is located in
the Cape Cod, MA area. Key Accountabilities: Build and maintain strong
relationships with key on premise accounts to drive visibility and
growth of Diageos portfolio. Develop and execute brand initiatives,
platforms, and campaigns. Plan and execute immersive brand experiences
and activations, including trade events and consumer-facing engagements.
Partner with accounts on cocktail menu R&D, consultation, and strategy
to ensure Diageo brands are featured prominently. Deliver training
sessions to staff on brand, category, and cocktail knowledge. Manage
influencer partnerships and budget, focusing on ROI while growing the
Diageo Tequila and Whiskey brands through strategic collaboration. Track
sales data and analyze market trends, delivering monthly reports with
actionable insights for growth opportunities. Actively engage on social
platforms to raise brand visibility and connect with consumers. Meet
monthly and quarterly performance targets, including account visits,
activations, educational sessions, and new influencer relationships.
Requirements Knowledge/Skills/Abilities: Elevated understanding of
social media platforms and influencer marketing. Proven experience in
event planning and execution for trade and consumer audiences. Ability
to analyze sales data and make data-driven decisions. Excellent
communication skills, both verbal and written, with the ability to
convey brand messaging across multiple platforms. Experience working
with distributor sales teams to enhance brand presence and meet sales
targets. Strong organizational skills with the ability to manage budgets
and demonstrate ROI for marketing activities. Knowledge of industry
trends, customer needs, and brand reception, particularly in the Whiskey
and Agave categories. Media training or experience in handling brand
communications is a plus. Education/Training/Experience High School
Diploma or equivalent required College degree or equivalent work
experience preferred Candidate must possess a valid Massachusetts
drivers license and registration Minimum of 2 years experience in
brand management, sales, or marketing within the beverage alcohol
industry. Experience working with distributors and managing on premise
relationships. Proven experience in influencer marketing and social
media strategy. Physical Demands and Environment: Ability to work
flexible hours and travel frequently to visit key accounts, attend
industry events, and meet with influencers. Must be able to lift
promotional materials and event setups weighing up to 40 pounds. Work
may involve extended periods of standing during activations and events.
Role involves working in many environments, from office settings to
bars, restaurants, and event spaces. Work requires travel and exposure
to weather conditions. Potential for accidents due to travel including
traffic accidents, delivery of goods, or the set up of displays.