Sr. Product Manager, Aurora Franchise

Changing lives. Building Careers.

Joining us is a chance for you to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, more than 4,000 of us are challenging whats possible and making headway to help improve outcomes.

Under direct supervision of the Senior Director, Global Franchise Leader – Aurora Franchise within Codman Specialty Surgical, CSS, this role will identify and implement US product strategies, marketing plans, promotional programs and related activities relating to the Aurora product lines to ensure that existing and new products meet Company goals and expectations. This role has responsibilities for the successful commercial execution of responsible products, develops and coordinates all aspects of related product development, product launches, and maintains marketing functions for the growth of current products. This role also provides a key knowledge base for marketing procedures and actively mentors others in Marketing-related areas.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily:

Leads development of product marketing plans by preparing objectives, strategies, tactics, profit and loss projections, including short and long-term strategies

Develops product-oriented positioning documents, product profiles, competitive analysis, presentations, demos, white papers, product updates and content for corporate marketing vehicles such as web sites, brochures, and seminars

Participates in strategic sales and marketing planning activities for assigned products in order to identify key targets, surgeons, and hospitals by specific product

Works collaboratively with Marketing Communications and other related departments to ensure products are properly positioned in the market utilizing creative promotional, pricing, service, and product characteristic strategies to maximize sales and profits

Recommends product line extensions and/or line trimming, forecasting, pricing strategies, literature/video/sales support materials, labeling revisions, clinical studies, manufacturing and customer service/operations support for existing product line(s) which would ultimately build the value of the product line

Develops business cases for new products and services for consideration in the portfolio

Demonstrates strong clinical aptitude and ability to discuss clinical matters with customers

Builds and maintains active relationships with key customer opinion leaders

Maintains frequent and regular contact with strategic industry experts, trade organizations and scientific societies; participates in key meetings and conferences to ensure company and products are perceived superior relative to the competition

Collaborates with sales to ensure a high quality of sales support in terms of new product/market introductions, sales training programs, key surgeon/key account field visits and regular communication, both responsive as well as proactive

Establishes and maintains key close professional relationships with internal and external constituents to stay abreast of new market opportunities. Continually pushes for new innovations within existing product line.

Prepares annual budget forecasts for the marketing functions related to the product line(s)

Routinely interfaces with the managers/directors of other product lines offered by the company to fully understand the relationships within the portfolio of products offered by the Company

Monitors forecasts as necessary and works collaboratively with other departments to ensure product availability throughout the product lifecycle

Maintains up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, attending surgeries, etc.

Supports the Companys medical education initiative by assisting in the preparation and running of surgeon training courses which may include didactic and cadaver labs

Actively mentors less-experienced group members in Marketing-related areas

Performs other duties as required

Qualifications:

Bachelors degree or equivalent with 12 years of total work experience; masters degree/MBA preferred; 8 years experience in marketing and/or commercial functions within medical device or healthcare-related fields is required.

Excellent conceptual problem-solving skills, with demonstrated ability to bring structure and process to vaguely defined problems is required.

Strong project management, written communications, verbal, and presentation skills are required.

Must be highly collaborative, with a proven ability to lead, operate and influence cross-functionally and to influence without authority.

Demonstrated experience with market research methodologies with healthcare stakeholders, including Voice of Customer interviews and outcomes-driven-innovation is strongly preferred.

Integra LifeSciences is an equal opportunity employer, and is committed to providing equal employment opportunities to all qualified applicants and employees regardless of race, marital status, color, religion, sex, age, national origin, sexual orientation, physical or mental disability, or protected veteran status.

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