Data Analyst II (Paid media)

Analytics Job Description – Data Analyst

The Media, Insights, & Analytics team is growing. The Data Analyst is responsible for working hand in hand with media planners, social media managers, account managers, and brand managers to set up tracking, manage reports , develop insights and recommendations to stakeholders.

Top 3-5 skills, experience or education required for this position:

1. Generate monthly campaign performance reports to deliver to internal stakeholders

2. Understand media tagging and QA process and ensure proper media tracking and ad serving

3. Experience with DCM

4. Analyze data and develop insights and recommendations based on the data

5. Establish KPIs and evaluate benchmarks

Roles and Responsibilities:

• Measurement

o Partner with media and social team to create measurement framework by understanding client goals

o Establish KPIs and evaluate benchmarks

• Reporting:

o Generate monthly campaign performance reports to deliver to internal stakeholders

o Extract and organize data from multiple data sources from internal and external stakeholders ( media, social, paid search, website , etc)

o Create data visualizations for use in reports

o Analyze data and develop insights and recommendations based on the data

• Tagging

o Understand media tagging and QA process

o Ensure proper media tracking and ad serving. QA all click-throughs and conversions

o Work with media team to create CIDs/UTMs to track activity

• Required Platform Experience:

o Advanced knowledge of Excel and PowerPoint

o Adobe Analytics and/or Google Analytics

o DCM/Campaign Manager 360

o Looker Studio or other dashboard and data visualization tools

• Other Platform Experience Preferred but not Required:

o P owerBI

o Social Media Campaign Management Tools (Meta and LinkedIn)

o SEM Rush

• Other Success Factors:

o Knowledge of data sets and platforms and how they tie together

o Entrepreneurial mindset – contribute to energized discussions on expanding business possibilities with data, and identify ways to improve processes

o Embrace collaboration with internal team members to deliver solutions

o Confident presenter of content to internal teams and external clients

Job Requirements:

• 3 years’ experience

• Media agency background is preferred but not required

About US Tech Solutions:

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com.

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.