Director of Pricing

At National Vision we believe everyone deserves to see their best to live their best. We help people by making quality eye care and eyewear more affordable and accessible. National Vision is one of the largest optical retail companies in the United States with over 1,200 stores. We operate four retail brands: America’s Best Contacts & Eyeglasses, Eyeglass World, and Vista Opticals inside select Fred Meyer stores and on select military bases. We offer an innovative culture where training is a priority, hard work is praised, and career growth is a reality.

We are currently searching for a Director of Pricing to join our growing team!

This position will lead the pricing function which supports our Retail Stores for 2 major brands (~1,200 stores). Reporting to the Chief Merchandising and Managed Care Officer, the Director of Pricing will play a crucial role in developing and implementing pricing plans and tactics to maximize profitability, achieve business objectives, and remain attractive to consumers. This role will work closely with various teams and the Pricing Council (Marketing, Merchandising, Store leadership and Finance) to recommend and optimize pricing plans and decisions. This role will be responsible for analyzing market trends, monitoring competitor pricing, collaborating with cross-functional teams to optimize pricing decisions, and presenting and working directly with the C-suite. This position requires a strong analytical mindset, exceptional communication skills, and constant curiosity. 

What Would You Do? The Specifics.

Pricing Performance Monitoring: Compiles dashboards and reports to monitor pricing performance, including key pricing metrics, sales trends, and profitability analysis. Identifies areas of improvement and develops action plans to address pricing challenges.

Competitive Positioning: Identifies business/market dynamics that present opportunities, triggers remedial moves, or causes watch outs in the near future. Monitors competitor pricing promotions, and market positioning. Provides insights and recommendations to maintain a competitive edge.

Consumer Understanding: Monitors and understands consumer behavior and sensitivity to pricing actions; tracks shopper segments’ willingness to pay and makes pricing initiative recommendations, as needed. Demonstrates understanding of tradeoffs between demand volume, profitability and being competitive in market.

Pilot and Market Evaluation: Evaluates pricing initiative performance (market and pilot) and provides recommendations to address. Understands the dynamics of regional pricing vs. national pricing.

Pricing Plan Development: Develops and executes pricing plans and strategy that align with the companys overall business goals and objectives. Skilled at understanding current state pricing and how best to simplify pricing structures. Analyzes market dynamics, customer demand, and competitive landscape to identify pricing opportunities and risks using decision support tools and quantifies opportunity or design potential initiative.

Pricing Analysis: Evaluates risk profile of each tactic/initiative based on previously established parameters. Utilizes pricing analytics tools and techniques to identify pricing gaps and recommend corrective actions. Savvy with pricing bundles, as well as Loyalty program (Club) constructs.

Pricing Optimization: Collaborates with various teams and the Pricing Council to optimize pricing plans and promotions. Implements pricing tests and experiments to measure the impact on customer behavior and profitability. Identifies opportunities for revenue growth and margin improvement and provide recommended next steps.

Promotions:  Evaluates the financial and market impact of promotions, ensuring alignment with pricing strategy.  Analyzes historical promotion data to identify trends and areas of improvement.  Develops and maintains metrics for measuring promotion effectiveness such as ROI, margin impact and sales lift.

Cross-Functional Collaboration: Works closely with various departments, such as Merchandising, FP&A, Store Operations, Marketing, to gather input, align, and drive pricing initiatives.

Builds strong relationships across the business, including Finance and other functions such as Marketing and Merchandising.

Work Experience

8 years Proven experience in pricing strategy, Market analysis, and financial modeling. (Required)

4-6 years experience in multi-unit retail. (Preferred)

Education

Four-year college degree or equivalent experience. Strategy, Business, Economics or related field. (Required)

Masters Degree MBA (Preferred)

Additional Skills Required

Strong core pricing skills, including elasticity modeling. 

Multi-unit Retail experience required (B2C); Optical industry experience a plus. 

Apply objective, analytical, and orderly thinking to various analyses and ability to “think like an owner”. Fearless with data and willing to dive in. 

Skill in gathering, transforming and reporting information in an insightful manner. 

Professional, reliable and diligent with ability to develop strong cross-functional relationships. 

Self-starter, strong team player and independent worker with excellent time-management. 

Results oriented, strong sense of urgency, proactive and flexible. 

Ability to meet and juggle deadlines in fast-paced environment. 

Excellent written and oral communication skills; ability to communicate with leaders at VP-level and above. 

Action-oriented, able to deal with ambiguity and quickly adapt to changing priorities. 

Keen analytical and problem-solving skills, with ability to learn new systems and processes quickly.

Power user of Microsoft Office Suite, especially Excel and PowerPoint. 

Taking Care of our People!

We understand the importance of financial health and security, and because of that, we provide competitive compensation to all Associates. We also offer a comprehensive benefits package including health and dental insurance, 401k retirement savings with company match, flex spending account, paid personal time off, paid company holidays, parental leave, employee eyewear discount and much, much more. At National Vision, we strive to deliver opportunities for professional growth and long-term career fulfillment. We provide training programs, access to educational courses and pride ourselves on the ever-increasing amount of promotions from within.

We value and respect the unique and individual differences that everyone brings. We create an environment where people want to come, stay, and do their best work.

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We are an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, and other legally protected characteristics.