Sales Associate II

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching whats possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. VisitOur People page to learn more about Tapestrys commitment to equity, inclusion, and diversity.
Sales Associate Job Description
The Sales Associate role is an integral part of the stores overall success and efficiency: demanding direct attention to our brand commitment when servicing our customers and driving results. Responsible for upholding Coachs Service and Selling Models, creating a positive first impression, building on-going customer relationships through a personalized experience, and leaving a positive, lasting impression.
SALES FLOOR:
Understands organizational objectives and makes decisions that align with Company priorities
Takes ownership and is committed to delivering results, while remaining actively aware of personal and store metrics; and creates personal sales and clienteling strategies in partnership with the management team.
Creates short- and long-term strategies to achieve personal metrics and performance goals
Takes ownership of personal survey results and creates plans to improve and overcome areas of opportunity
Represents Coach as a brand ambassador
Demonstrates Coachs Selling and Service expectations at all times
Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics
Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers
Creates positive impressions with customers by bringing best self to work through attire consistent with Coachs Guide to Style
Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong knowledge of competition.
Provides in-depth product knowledge, including features, benefits, current offerings, and overall product value.
Remains aware and is clearly able to communicate current pricing and promotional strategy to customers.
Discusses product features and builds the sale by leveraging cross-selling skills and abilities.
Cross-sells and encourages beneficial product add-ons that relate to the customers shopping needs
Sensitive to customers needs and tailors approach by reading cues
Attends to the unique and individual shopping needs of each customer.
Works with multiple customers simultaneously and breaks away as appropriate
Follows up with customers consistently and genuinely to influence/close the sale
Flexes personal selling techniques to contribute to overall store financial results
Builds lasting and loyal relationships with customers
Leverages Coachs tools and technology to support relationship building and clienteling efforts
Creates enthusiasm and positivity for a shared vision and mission
Promotes and endorses a team selling environment
Fosters an environment of teamwork, trust and collaboration with internal and external customers
Remains solution oriented; is adaptable and flexible to changing business and store needs
Welcomes feedback and adapts behaviors as appropriate
Maintains a calm and professional demeanor at all times
OPERATIONS:
Ensures all daily tasks are completed without negatively impacting service or Coach standards
Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely manner