Marketing Coordinator

Company Description
Westmor Industries is a division of Superior Industries. We engineer, manufacture, and provide in-field services for fuel-handling equipment. Our guiding Core Values are Strong Work Ethic, Integrity, Long-Term Relationships, Serving Others, and Culture of Opportunity!
Job Description
A Marketing Coordinator is responsible for completing the following duties:

– Support Westmors branding and marketing efforts with an emphasis on the support and coordination of marketing projects and campaigns to aid in sales efforts
– Research and develop projects and campaigns that support entrance into new markets and product launch efforts
– Research advertising trends in our markets to inform campaign efforts
– Support the development and execution of social media and digital marketing plans
– Develop and create content as required for marketing projects and campaigns
– Monitor analytics to ensure the success of marketing projects and campaigns
– Oversee Westmors ad placement schedule including: placement planning, ad development and execution
– Assist with purchasing and inventory of branded promotional items and clothing programs, keeping a ready supply to support marketing and sales efforts
– Assist in coordination of company events and customer training events that support current sales and marketing initiatives
– Assist with the organization, maintenance and storage of marketing assets including trade show booth materials, AV equipment, graphics, tools and display products
– Assist with lead capture and sales coordination follow-up protocols
– Create marketing material/literature
– Maintain sales playbook portal
– Maintain budgets, track expenses and report on results of marketing projects, campaigns and activities
– Support day-to-day marketing operations
– Other duties as assigned

Employee Benefits

– Weekly paycheck
– Medical insurance – Covers 75% of premiums
– Dental and vision insurance
– Company paid life insurance
– 401K retirement account with 5% company match
– On the spot bonuses up to $100

Qualifications

– 1-2 years of marketing or advertising experience
– Strong and proven project management skills
– Strong written and oral communication skills
– Proven creativity
– Understanding of brand development
– Experience in building marketing campaigns and event planning
– General knowledge or experience in graphic design a plus
– Experience in a manufacturing-related field is preferred

Traits of Our Successful Employees

– Embrace Core Values: Serving Others, High Integrity, Strong Work Ethic, Culture of Opportunity & Long-Term Relationships
– Attention to detail
– Willingness to help out where needed